Dallas Jackson Email & Phone Number

Greater Atlanta Area

Hired editorial teams, developed processes, and deployed content strategy for a variety of Savage Ventures properties. Worked collaboratively on story direction with social media guidance and analytic input to drive growth. American Songwriter - Jan. 2019 - Jan. 2023• Non-registrant on comScore (Sept. 2018) to a 5M UU property (comScore, May 2022).• Diversified content lanes to include wider variety of genres, features, and evergreen articles.OutKick.com - May 2019 - March 2021 (sold to Fox Corporation)• Elevated six-year-old brand from a non-registrant on comScore (April 2019) to a 4M UU property (comScore, Aug, 2019) and as high as 10M UU (Oct. 2020), prior to exit.• Developed two editorial teams to focus on both an aggregation news desk as well as an original reporting vertical. A shift into sports gaming drove significant revenue during Q4.20. • Negotiated contracts to on-board national analysts, podcasters, and columnists. SavageSports | TotalFratMove.com - Jan. 2020 - Jan. 2023• Sporting gaming content creation in joint venture that lead company in revenue generation Q4.22.Rare.us - May 2022 - Jan. 2023• Revived 18-month shuttered brand from inactive (April 2020) to a 1.4M UU property (similarweb, June 2020).Outdoors.com with Bear Grylls - Oct. 2022 - Jan. 2023• Launched new website, newsletter in Q4 of 2022• Sensitive content creation, media release scheduling for Bear Grylls' successful extraction of Ukraine and sharing of thanks with President Volodymyr Zelenskyy.

Greater Nashville Area, Tn

ComicBook.com – July 2016 – Dec. 2018• Accelerated growth by identifying opportunities to expand coverage lanes and differentiate from other competitive properties in our space.• Optimized fundamental execution of SEO processes and social media management to surpass aggressive expectations in a short period of time, leading to purchase of company. • Developed the company style guide and re-defined the voice of a 4 million unique user brand (comScore) upon my arrival to an industry-leading 16.5 million unique user brand (comScore) upon my exit. PopCulture.com – May 2017 – Dec. 2018• Collaborated on the conceptualization of a new brand, editorial plan, social strategy• Hired, trained, and empowered a staff that elevated the brand from a non-registrant on comScore (May 2017) to a 7M UU property in a single year (comScore, May 2018).• Managed editorial team through successful exit, transition to CBSi.

Greater Nashville Area, Tn

• Guided the editorial process, implemented social media management improvements, and capitalized on markets to achieve sequential growth (comScore) each of my 18 months. • Expanded coverage map by recruiting multiple independent websites to join a growing network.

• Created and maintained a national rankings poll while also writing daily content, breaking national stories, and increasing the overall relevance of non-recruiting football coverage. • Integrated a network of high school writers around the country to a singular brand. • Hosted a weekly, national college football radio show for Yahoo! Sports Radio on Sirius XM as well as launched and hosted the Rivals.com Camp Series podcast.

• Managed 26 websites, the publishers and team of writers associated with each, in the development of the RivalsHigh property. • Achieved 10 million pageview months for the national page by curating the best of the network as well as steering the direction of coverage opportunities.

• Achieved growth of 19 sites through content management, grassroots marketing efforts, social media. • Brokered new content initiatives which lead to growing subscriptions, and increasing revenue for the company as well as the localized publishers