As audience development and digital marketing professionals, TFD helps brands and publishers expand and monetize their most valuable asset — their audience. Our team has experience developing and nurturing audiences for some of the most respected brands nationwide.I serve as a connection between TFD clients and specialists, bridging the gap between client objectives and our broader goals. My role involves breaking down client goals into manageable tasks that align with our larger ambitions. I collaborate with paid media, reporting, and HubSpot specialists. As a Senior Strategist, I work closely with TFD specialists and also act as an SEO Specialist. I assist clients with SEO training, both seasonal and evergreen SEO optimizations, and strategies to boost website traffic, among other tasks.

• Created and scheduled social media content for 12 client accounts• Developed social media strategies for clientsand provided an in-depth analysis of their industry• Assisted with creative direction for in-house client photoshoots• Coordinated influencer partnerships on behalf of brands• Provided monthly reporting for all clients

• Conceptualized and wrote web-exclusive articles for Palmbeachillustrated.com and Naplesillustrated.com• Conducted interviews with celebrities such as musicians Darius Rucker, Chase Rice, and comedian Joel McHale for online publication• Created SEO-friendly web features for publication on websites by restructuring print content from Palm Beach Illustrated and Naples Illustrated magazines• Managed Facebook, Instagram, and Twitter accounts for Palm Beach Illustrated, Naples Illustrated, and Florida Design magazines• Organically increased Palm Beach Illustrated's Instagram followers by 2k in a 4-month time period• Create monthly digital reports that provide insight on web traffic and most viewed content for PBI and NI websites, email subscriber activity, and the performance of client web ads

• Worked with the director of marketing to develop paid Facebook campaigns that resulted in the Centre's most highly attended Kabbalah 1 class• Promoted the Centre's classes and holiday events through digital platforms including Facebook, Instagram, and Snapchat

• Assisted in writing press releases and marketing materials for clients including iPic Entertainment, BurgerFi, and Lifetime Athletic• Handled all incoming office calls, scheduled appointments, received office visitors, and made employee travel arrangements

• Created media and pitching lists• Monitored local media for client "hits"• Assisted in large-scale event planning • Provided clients with research-based lists of suggested vendors for special events• Traveled to venues and coordinated vendor set-up on behalf of clients

• Wrote content for press releases, e-blasts, social media posts, brochures, and gallery signage• Uploaded live and stimulating digital content across a variety of social media platforms while attending off-site events• Monitored the Cultural Council’s digital presence and provided weekly reports on cyber awareness, engagement and overall activity •Reported to marketing director and collaborated with graphic designer to ensure cohesive social media identity

• Assisted in the preparation, execution and management of various internal and external events 
• Produced a social media guide containing social media goals, objectives, resources, tips and evaluation strategies 
• Maintained and developed Instagram, designed promotional materials and increased average engagement by 24%