Dallia Herrtage Email & Phone Number

London, Gb

London, England, United Kingdom

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London, England, United Kingdom

Spearhead ‘One Unilever’ team, leading Global media and digital partnerships, capabilities, and cutting-edge innovations. Focus on pioneering advancements in media and marketing technology, strategically positioning Unilever brands to excel in culturally relevant spaces and stay ahead of the competition.Led Global Joint Business Partnerships with the world’s largest digital platforms (e.g. Google, Meta, TikTok), to capitalise on scale and investment, unlocking strategic and commercial advantages via best-in-class multi-year JBPs resulting in enhanced competitiveness and accelerated growth. Developed transformative programmes such as 'Media Disruption Roadmap’ to systematically drive media innovation and amplify global engagement efforts.Led ‘U-Play’ Unilever’s Gaming platform, focused on accelerating adoption of Gaming as channel to engage and entertain.Created and rolled out Unilever's communication planning approach, driving brand growth strategy and architecture across five business groups and top 30 markets.Nutrition VP Global Media (July 2022 – March 2024) Established Global Media within the newly formed ‘Nutrition Business Group’, leading media strategies for Nutrition brands, including Knorr and Hellmann’s, while overseeing substantial media investment. Established the vision for Nutrition, ‘Magic, Fame & Growth’, executed across global, regional, and local strategies for prominent nutrition brands.Nurtured and enhanced relationships with Global agency partners, instituting clear KPIs, frameworks, and processes to drive impactful performance measurement and effectiveness tracking.Built a culture of experimentation, developing scalable solutions with a global reach to grow brand presence in cultural contexts and forge meaningful connections with consumers.

New York, New York

Global / US Client Lead on Deloitte and Chevron, driving integrated media planning across North America, Europe, APAC & LATAM.

Greater New York City Area

Global/ NA Client Lead on Tiffany & Co responsible for integrated planning and account management across North America, Europe, Greater China, APAC & LATAM.

New York

Responsible for developing and driving integrated communication planning on the Marriott International account, focusing on the luxury and lifestyle sector. This includes The Ritz-Carlton, Renaisance Hotels, JW Marriott and Marriott Hotels and Resorts.

London, United Kingdom

Communications Director on Lloyds TSB (focusing on Retail Banking and 2012 Olympic and Paralympics sponsorship) and Bourjois.

Experienced account director working across a diverse portfolio of clients, including, but not limited to: BBC, Magners Irish Cider, Admiral, Tilda, Wonderbra, Nationwide, YSL Beaute.

London, United Kingdom