Dallin Atkinson (He/Him) is a Product Support and Beta Mining Team Lead at Caterpillar Trimble Control Technologies LLC. He possess expertise in user experience, creative direction, online advertising, web analytics, online marketing and 18 more skills. Colleagues describe him as "Dallin is an extremely talented Creative Director. I have always felt as if his strengths lie in his ability to be extremely brand-minded, while ensuring that strategy is not forgotten underneath the folds of the brand. While working with Dallin, he has demonstrated an amazing ability to flush out the purposes and objectives of the project at hand. There is no question that when a project is scoped by Dallin, all avenues will be explored and that a clear, concise strategy will emerge. His ability to be mindful of details, legal compliance, and other crucial details is impeccable. Above all, Dallin’s ability to carry a myriad of tasks in a variety of areas is unparalleled in my experience.", "Dallin is one of the most talented interactive designers that I know. He is not only an artistic talent, but he is also a very smart, strategic thinker. I truly enjoyed working on the same team with Dallin.", and "Dallin is one of the best designers / creative directors that I have had the privilege of managing. His eye for layout combined with his ability to interpret analytics set Dallin apart. What makes Dallin unique among designers is his in-depth understanding of marketing principles and his ability to transfer complex ideas into eloquent design. Dallin also truly understands the elements of building a brand. He is not interested in form over substance. He understands that successful brands, designs and websites incorporate both. Dalllin was a critical to our ability to improve our sites pathways and conversion rate. He was also vital in creating and launching several new brands. Simply put, Dallin is the standard by which I judge all other designers."