Who is Dallon Robinette? Overview
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Dallon Robinette is listed as Content Marketing Manager at Selector, based in Georgetown, Texas, United States. AeroLeads shows a matched LinkedIn profile for Dallon Robinette.
Dallon Robinette previously worked as Marketing Content Specialist at Stamus Networks and Copywriter at Array No-Code / Low-Code Platform. Dallon Robinette holds Bachelor Of Arts - Ba, English Literature With An Emphasis In Professional Writing from Grand Canyon University.
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Selector
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Profile bio
About Dallon Robinette
Every day I talk to people who are insanely committed to providing the best products to their clients – products that make their life better, improve their productivity, and provide real, tangible solutions. They have a genuine desire to help other people. They are often brilliant people, at times even visionaries. They all have the same challenge – how to get their game-changing, earth-shattering, sometimes life-altering products to the people who need them. And once they do, how do they continue to support their customers and maintain on-going relationships that provide real value to both parties?It all comes down to messaging. What you say, how you say it, and to whom. Good content speaks volumes, and it is often the initial contact an organization might have with potential customers. My expertise is the ability to place myself into the metaphorical shoes of the customer and engage with them in a way that impacts their literal hearts. By gaining a deep, authentic understanding of your audience, I craft creative copy that connects your business with the people who need what you offer. Good copy is crisp, clear, and effective – every word is chosen for a reason. Good copy turns fans into followers, disciples into apostles, former laggards into future innovators, and Mr. Right to Mr. Right Now. When you need a copywriter who is professional, reliable, responsive, coachable, and endlessly creative, I’m your guy. Clients frequently tell me they’re shocked – and delighted – by my ability to “get it” so quickly. They like that I am communicative, curious, passionate, and above all else, in tune with their customers needs and desires. Not to mention the consistent results that positively impact their bottom line. =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-I specialize in web copy, landing pages, taglines, blog posts, social media copy, digital ads, email marketing, SEO optimization, sales collateral, physical ads, and the Oxford Comma. If I don’t already know how to do it, you can rest easy knowing I will figure it out.
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6 roles
Dallon Robinette work experience
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Marketing Content Specialist
- Drive daily collaboration across the business to structure messaging and assets, and deliver a wide range of content including blog posts, ads, emails, white papers, web copy, infographics, event and webinar decks, and more for within the Network Security industry- Create and manage the editorial calendar based on upcoming programs and product launches- Perform regular content audits to identify where new content is needed vs repurposing & refactoring existing content- Develop ideas for new content assets that serve as the backbone for marketing programs and sales outreach unique to the cybersecurity landscape- Draft blog articles, case studies, downloadable assets, web pages, pod and video scripts and more to support both top-of-funnel demand generation programs and deal acceleration- Recommend content types based on objectives and distribution channels- Identify content KPIs and adapt strategies based on performance- Ensure content is consistent with unique tone and voice, as well as optimized for search and user experience- Partner with and manage third parties as necessary to accomplish deliverables
Copywriter
- Creating innovative digital copy for a global B2B SaaS company across multiple formats that combine traditional and new media with emerging technologies to help partners communicate with their markets.- Brainstormed, researched, and analyzed topics for business and brand development.- Expanding the international reach of the organization by writing a monthly newsletter that is delivered to over 10,000 accounts in 120 countries- Collaborating with a remote team of cross-functional employees across several timezones to craft content for multiple web-domains. - Conceptualizing and deploying innovative marketing strategy to exponentially increase backlinks, monetize secondary and tertiary web-domains, and organically increase main site Domain Authority score. - Own copywriting while adhering to an authentic brand voice - specifically landing pages, taglines, blog posts, detail page headlines, digital ads, social media, and case studies. - Partnering with design to concept stories and big ideas for product launches and events.
Oct 2021 - Apr 2022
Creative Strategist
- Concept, Build and Pitch creative campaigns leveraging Market-based Ads and Organic Product suite- Consulting with external partners in order to educate and empower them- Turning data into actionable insights that drive concepts / go-to-market strategies, alongside cross-functional Sales and Marketing teams- Discuss and provide timely feedback on campaign and always-on creative- Defined the creative vision for the brand and how it comes to life for customers- Lead in partnership with the design and content teams the ongoing development, refinement, and global implementation of the digital brand identity. - Drive research within the markets to determine competitive advantage, including engaging with market research efforts and prioritizing the best concepts to pursue.
Sep 2020 - Apr 2022
Copywriter
Freelance
- Create original, informative, eye-catching, and SEO-optimized articles. - Gather image, video, and additional content to provide relevant and up-to-date information around businesses, venues, and events. - Optimize and update existing articles. - Writing and editing SEO-driven copy for blog posts, email, white papers, sales collateral, landing pages, guides, and various content needs- Primarily focused in copy for B2B SaaS Corporations, typically in a start-up environment with fast turn arounds, frequent changes, and minimum supervision. - Explaining highly technical, complex concepts, and features succinctly and in a way that resonates with both C-level buyers and developer audiences. - Responsible for end-to-end delivery of the creative process. - Communicating a point of view on copywriting trends and actively bring those references and trends to various teams. - Building and maintain a deep understanding of products and services to ensure that the work is cohesive and pushes the brand forward.
Jan 2019 - Apr 2022
Marketing Associate
- Executed marketing plans, advanced brand building, fostered customer acquisition and retention, and provided sales support. - Duties included communications and messaging, events, content, market research, and strategy. - Collaborated cross-departmentally with marketing resources, including creative team, for support of marketing activities and agency coordination. - Helped implement communication and social media plans, including blogs, posts, and tweets to promote community following and thought leadership. - Utilized public relations (PR) to positively influence public perception. - Built brand awareness and developed messaging aligned to internal stakeholder objectives. - Assisted executive leadership in developing presentations, speeches, and other critical assets. - Conducted market research to identify customer trends, competitor offerings, and demographic data.
Jun 2019 - Oct 2020
2 education records
Dallon Robinette education
Bachelor Of Arts - Ba, English Literature With An Emphasis In Professional Writing
High School Diploma
FAQ
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Quick answers generated from the profile data available on this page.
What company does Dallon Robinette work for?
Dallon Robinette works for Selector.
What is Dallon Robinette's role at Selector?
Dallon Robinette is listed as Content Marketing Manager at Selector.
Where is Dallon Robinette based?
Dallon Robinette is based in Georgetown, Texas, United States while working with Selector.
What companies has Dallon Robinette worked for?
Dallon Robinette has worked for Selector, Stamus Networks, Array No-Code / Low-Code Platform, Vyzion Overland, and Freelance.
How can I contact Dallon Robinette?
You can use AeroLeads to view verified contact signals for Dallon Robinette at Selector, including work email, phone, and LinkedIn data when available.
What schools did Dallon Robinette attend?
Dallon Robinette holds Bachelor Of Arts - Ba, English Literature With An Emphasis In Professional Writing from Grand Canyon University.
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