David Lockwood Email and Phone Number

In my current role, I spearhead sales initiatives within the 15 Largest K-12 Education Institutions across the State of Florida. My responsibilities encompass the complete spectrum of the sales process.Key Achievements and Experience:Cultivating Strategic Relationships:I forge consultative relationships with educational leaders at all levels, empowering them to achieve objectives through the strategic adoption of Apple's products and ecosystem.Championing Customer Success:I assume responsibility for post-implementation customer success, fostering sustained year-on-year growth. I develop and implement innovative policies and best practices to optimize technology utilization.Navigating Complex Ecosystems:I skillfully navigate intricate, politically charged environments within large urban and suburban school districts, as well as city and county governments. I expertly anticipate and manage organizational changes in both educational institutions and Apple.Industry Insight and Consultation:I maintain a profound comprehension of the ever-evolving technology industry and its profound impact on education. I foster informed dialogues on market trends and provide adept customer consultation. Dynamic Team Leadership:I lead and inspire a high-performing field sales team, orchestrating seamless collaboration between inside sales, system engineers, development executives, and corporate resources to consistently achieve sales and strategic objectives.Robust Sales Management:I expertly maintain and manage a precise opportunity pipeline within the sales force management system, delivering accurate weekly forecasts and meticulously crafted quarterly business plans to consistently surpass sales targets.

As the key contributor in the role, I spearheaded sales initiatives within Higher Education Institutions across the State of Florida. My responsibilities encompassed the complete spectrum of the sales process, including forecasting, proposal responses, quarterly business reviews, and bi-annual account planning.Key Achievements and Responsibilities:Successfully managed a diverse territory consisting of large Universities, Mid-tier Universities, State and Community Colleges, Private Universities, and Colleges.Led a local team of resources and effectively virtually managed a range of corporate-based resources.Arranged seamless coordination of sales activities, ensuring alignment with organizational goals and objectives.Orchestrated the effective management of Higher Education Campus Stores, aligning revenue goals with academic missions. Strategically identified, evaluated, and initiated new Campus Stores at accredited institutions.Implemented strategic forecasting methodologies, resulting in accurate and reliable projections.Demonstrated expertise in crafting compelling proposal responses, contributing to a high success rate in securing new business.Conducted thorough quarterly business reviews to evaluate performance metrics and strategize for continuous improvement.Facilitated bi-annual account planning sessions, fostering proactive approaches to meet evolving client needs.

Achieved Exemplary Territory Growth: Demonstrated a consistent track record of driving revenue and unit growth, consistently exceeding designated territory targets.Cultivated Strategic Relationships: Forged consultative relationships with educational leaders at all levels, empowering them to achieve their objectives through the strategic adoption of Apple's products and ecosystem.Championed Customer Success: Assumed responsibility for post-implementation customer success, resulting in sustained year-on-year growth. Developed and implemented innovative policies and best practices to optimize technology utilization.Navigated Complex Ecosystems: Skillfully navigated intricate, politically charged environments within large urban and suburban school districts, as well as city and county governments. Expertly anticipated and managed organizational changes in both educational institutions and Apple.In-Depth Industry Insight: Maintained a profound comprehension of the ever-evolving technology industry and its profound impact on education. Fostered informed dialogues on market trends and provided adept customer consultation.Dynamic Team Leadership: Led and inspired a high-performing field sales team, orchestrating seamless collaboration between inside sales, system engineers, development executives, and corporate resources to consistently achieve sales and strategic objectives.Strategic External Collaborations: Developed and nurtured strategic relationships with key support personnel and cross-functional teams outside of the Apple Education Division, effectively driving business growth within the assigned territory.Robust Sales Management: Expertly maintained and managed a precise opportunity pipeline within the sales force management system, delivering accurate weekly forecasts and meticulously crafted quarterly business plans to consistently surpass sales targets.

As a Senior Account Executive representing Apple, Inc in the education market, I consistently demonstrated excellence in driving account sales activities across a diverse range of educational technology solutions. My expertise encompassed computers, peripheral/networking hardware, productivity/curriculum software, staff development, and services.Territorial Expertise:Successfully managed K-12 Educational Institutions, both private and public, within the North Alabama, South & West Georgia, Middle & East Tennessee territory. My keen understanding of regional nuances and educational landscapes was pivotal in fostering meaningful connections and delivering tailored solutions.Stakeholder Engagement:Cultivated strong rapport with administrators, staff, and faculty, serving as a cornerstone of my success. Engaged with schools, district offices, State Departments of Education, administrative associations, and technology committees, influencing pivotal decisions regarding the adoption of Instructional Technology.Team Leadership:At the helm of an accomplished account team, I successfully managed Apple Computer/SchoolComputer.com personnel, ranging from inside sales and system engineers to technicians and curriculum specialists. Our collaborative efforts consistently enhanced customer sales and service activities.Technical Support:Proudly provided top-notch technical support, ensuring prompt issue resolution and unwavering customer satisfaction.Sales Presentations:Adeptly developed and executed compelling sales presentations, effectively showcasing the value of products and services to diverse audiences.Marketing Initiatives:Implemented targeted marketing initiatives within my territory, strategically ensuring the effective promotion of products and services to the right audience.Forecasting and Planning:Maintained a track record of excellence in weekly sales forecasting and annual business planning, consistently meeting and exceeding targets.