Dalonte Mason Email & Phone Number

Herndon, Virginia, United States

•Managed a team of 30 marketers, graphic designers, and developers, fostering effective communication through weekly meetings and email updates. •Led the development and launch of COGO, an event management app, MySetAside, a government contracting platform, and Tax2efile, a tax filing service, generating a 21% expansion in market share with each successful deployment.•Utilized quantitative data analysis and analytical skills, regularly performed A/B testing to develop consumer marketing communications strategies resulting in a 25% increase in lead generation and customer acquisition through targeted digital marketing campaigns using Facebook Ads, Google Ads, SEO, SEM, PPC, and email marketing. •Implemented and managed SQL strategies, resulting in an increase in high-quality leads and conversions. This included designing lead scoring models, optimizing lead nurturing workflows, and collaborating with the sales team which resulted in a 25% increase in yearly sales.•Oversaw creative production to produce digital content, including video editing and graphic design, that was both scalable and aligned with Yakshna’s brand management guidelines and vision.•Managed digital campaigns across platforms such as YouTube, Twitter, Facebook and TikTok. This included crafting compelling copywriting, monitoring performance, and making real-time adjustments to improve campaign effectiveness. •Managed Yakshna’s online presence by overseeing website content creation, content marketing, and content development. This included ensuring accessibility and real-time monitoring of the product websites, as well as collaborating with technical teams to address issues related to deployment, cloud-based solutions, and SEO to improve search engine rankings.positioning.•Utilized Hubspot, Google Analytics, and Facebook Insights to drive data-driven decisions, optimize marketing campaigns, measure KPI and increase social media engagement, achieving a 150% growth in overall brand awareness.

Richmond, Virginia, United States

•Successfully sold films to major networks, including BET+, Hulu, Netflix, Amazon Prime Video, and PBS.•Formulated comprehensive marketing strategies by analyzing industry trends, consumer behavior, and market segmentation. These strategies were developed through collaboration with cross-functional teams, including the Producer and Director, and aligned with the studios business growth objectives and aligned with the message of each film.•Managed top-funnel metrics including website traffic, Click-Through Rates (CTR), impressions, and Marketing Qualified Leads (MQL) through strategic utilization of social media platforms (Instagram, Facebook, TikTok), resulting in a 30% increase in film market share. •Built emails and automation flows, validating proper rendering across devices and clients and employing A/B testing plans for optimization and constructive feedback for Producers and stakeholders.•Applied insights from analytics to make recommendations for improving customer engagement, achieving better sales communication, and leading campaigns that garnered a 100,000-follower increase and 100,000 views on organic social media within three months.•Oversaw budget allocation and campaign performance, creating budget sheets to allocate campaign dollars with budgets ranging from $1000 to $100,000. •Managed public relations efforts, ensuring that the company's interface with the public was both positive and aligned with our brand. This included managing IP-related issues and collaborating with legal teams to ensure compliance with relevant regulations and standards, and coordinating film screenings and festival submissions, ensuring timely delivery of films.

•Led digital marketing efforts and social media campaigns on Instagram, Facebook, and Pinterest, generating engaging content and encouraged content sharing amongst users that amplified brand loyalty.•Launched the company’s e-commerce shopify store, driving a 200% increase in sales within the first year.•Planned, created, and executed email marketing campaigns using Mailchimp and Hubspot, resulting in a 35% increase in overall customer sales and 20% growth in business client sales. Achieved a significant 27% increase in brand awareness during my tenure. •Responsible for website management, product listings, descriptions, and pricing. Implemented strategies that improved website traffic, conversion rates, and customer retention. •Conducted market research and competitor analysis to develop pricing strategies, launch new products, and optimize marketing campaigns across various channels, including paid search, paid social, SEM, and PPC, while presenting reports and strategies to the owner to ensure data-driven decision-making. •Executed end-to-end marketing planning, which included setting performance metrics, conducting business reviews, and identifying best practices for continuous improvement.•Managed the marketing budget, tracked spending, and ensured efficient allocation of resources based on ROI analysis.