Dalonte Mason Email & Phone Number

Herndon, Virginia, United States

• Managed a team of 30 marketers, graphic designers, and developers, fostering effective communication through weekly meetings and email updates.
• Led the development and launch of COGO, an event management app, MySetAside, a government contracting platform, and Tax2efile, a tax filing service, generating a 21% expansion in market share with each successful.
• Utilized quantitative data analysis and analytical skills, regularly performed A/B testing to develop consumer marketing communications strategies resulting in a 25% increase in lead generation and customer acquisition.
• Implemented and managed SQL strategies, resulting in an increase in high-quality leads and conversions. This included designing lead scoring models, optimizing lead nurturing workflows, and collaborating with the sales.
• Oversaw creative production to produce digital content, including video editing and graphic design, that was both scalable and aligned with Yakshna’s brand management guidelines and vision.
• Managed digital campaigns across platforms such as YouTube, Twitter, Facebook and TikTok. This included crafting compelling copywriting, monitoring performance, and making real-time adjustments to improve campaign.

Richmond, Virginia, United States

• Successfully sold films to major networks, including BET+, Hulu, Netflix, Amazon Prime Video, and PBS.
• Formulated comprehensive marketing strategies by analyzing industry trends, consumer behavior, and market segmentation. These strategies were developed through collaboration with cross-functional teams, including the.
• Managed top-funnel metrics including website traffic, Click-Through Rates (CTR), impressions, and Marketing Qualified Leads (MQL) through strategic utilization of social media platforms (Instagram, Facebook, TikTok).
• Built emails and automation flows, validating proper rendering across devices and clients and employing A/B testing plans for optimization and constructive feedback for Producers and stakeholders.
• Applied insights from analytics to make recommendations for improving customer engagement, achieving better sales communication, and leading campaigns that garnered a 100,000-follower increase and 100,000 views on.
• Oversaw budget allocation and campaign performance, creating budget sheets to allocate campaign dollars with budgets ranging from $1000 to $100,000.

• Led digital marketing efforts and social media campaigns on Instagram, Facebook, and Pinterest, generating engaging content and encouraged content sharing amongst users that amplified brand loyalty.
• Launched the company’s e-commerce shopify store, driving a 200% increase in sales within the first year.
• Planned, created, and executed email marketing campaigns using Mailchimp and Hubspot, resulting in a 35% increase in overall customer sales and 20% growth in business client sales. Achieved a significant 27% increase.
• Responsible for website management, product listings, descriptions, and pricing. Implemented strategies that improved website traffic, conversion rates, and customer retention.
• Conducted market research and competitor analysis to develop pricing strategies, launch new products, and optimize marketing campaigns across various channels, including paid search, paid social, SEM, and PPC, while.
• Executed end-to-end marketing planning, which included setting performance metrics, conducting business reviews, and identifying best practices for continuous improvement.