Leading the global Evergo brand, business, and team.

Managing the team responsible for revenue generation and strategic partnerships, network development, marketing and communications, planning and public funding, and advancing transportation electrification market development.

E-Drive is Mexico’s market leader in electric vehicle charging, providing solutions for EV drivers to charge where their life truly happens at home, at work and on the road. As Chief Commercial & Revenue Officer, Daniel is responsible for designing the company business strategy, from ideation to deployment, in order to build and scale the company revenue stream though established alliances with critical players on e-mobility market (EVSE manufacturers, CPOs, OEMs, utilities, energy providers) and by growing the company footprint across new channels, industries and markets.

Founded in 2016, Drive was one of Mexico’s electric mobility services pioneer companies. Created with the sole purpose of contributing to building an open market for electric mobility services in order to accelerate the transition to sustainable transportation. In less than a year Drive became the leading eMSP (Electric Mobility Service Provider) in Mexico having as costumers’ companies such as ChargeNow, BMW, Mini, Porsche, Tesla, CFE, among others. In 2017 the company merged with EV+, leading CPO in Mexico, giving birth to E-Drive.

Responsible for accelerating Nissan electric vehicle market penetration, EV public charging infrastructure network expansion and forging of Zero-Emission partnerships with national and local governments, utility companies and other private and public organizations in Mexico, Latin America & The Caribbean.Main duties and responsibilities:• Guarantee Zero Emission BU Sales Consistency and overall operations and business functions.• Implement strategic government relations’ agenda with state and federal authorities in Mexico, Latin America and The Caribbean; • Address Government's policy issues on type approval requirements for imported electrical vehicle (EV), charging infrastructure regulations, EV incentives, regulations for new business model (auto financing, car rental, car sharing, etc.), EV standardizations, etc;• EV infrastructure strategy, delivery, and operations, with a focus on Nissan´s growing fast public charging infrastructure network and destination charging networks; • Identify and respond to opportunities and risks by managing lobbyists and/or internal staff, engaging with corporate strategy, and representing Nissan with external stakeholders; • Collaborate with internal functions to advance EV business and operational efficiency goals leveraging government relations’ tools and manage competitive, contractual, brand and other risks as needed;• Serve as Company representative among state legislatures, state administrations, chambers & associations, key agencies and national and state-based influence groups;• Build brand awareness and develop relationships with key stakeholders through thought leadership, advocacy, conference participation, and other events & tradeshows attendance;• Foster strong relationships with like-minded companies and organizations both within and beyond the auto community-to strengthen support for policy and business objectives;

Responsible for the EV business unit P&L development, marketing & sales strategy of electric vehicle charging solutions, equipment and services for the emerging EV industry in Mexico and Latin America. Main duties and responsibilities:• Responsible for the electric vehicle charging infrastructure P&L;• Thrive and develop business strategies to bring to market partner-based solutions involving the company´s EV charging solutions from initial stages to revenue generation;• Lobby State and Federal Governments incentives for EV and charging infrastructure;• Close partnerships and go-to-market agreements and oversee the program management of all involved functions: engineering, marketing, purchasing/financing, legal, sales, manufacturing, field services and executives;• Perform techno-economic analysis of opportunities, and associated risks;• Understand, define, and disseminate functional requirements from the market, coordinating with internal business and engineering team members;• Build, track and manage the partner plans and timelines (across the lifecycle phases of: enable, build, market, sell);• Determine annual and gross-profit plans by forecasting and developing annual sales quotas; project expected sales volume and profit for existing and new products;• Analyze market trends and results: price analysis benchmark, determine price strategy, recommend channels selling prices; monitoring costs, competition, supply and demand;• Develop a strategy reliant to the strategic direction of corporate vision and company goals;

Responsible for building, nurturing and maintaining a positive brand and Company image within State and Federal Governments, ONGs, Chambers & Associations and Embassies. Main duties and responsibilities:• Initiate, manage and deliver a business strategy to engage and positively interact with the State and Federal Government, Media and Academy to ensure the Group business plan;• Develop and ensure the strategic management of key stakeholder relationships and strategies for influencing targeted audiences and wider public;• Provide counseling to the Country Executive Staff and spokespersons supporting their roles as organization ambassadors;• Accountable for managing the Group´s reputation; identifying and prioritizing emerging issues and handling in a timely fashion;• Act as brand ambassador and spokesperson and conduct training workshops on media relations, key stakeholders outreach, crisis management and key messaging delivery;• Manage day-to-day communications with ministries, government officials, industry associations, coalitions and other organizations related to policy and advocacy;• Manage internal cross-functional communications to coordinate execution of any cross-functional policy initiatives;

Responsible of Country and Cluster Marcom objectives, support country Business Development teams in gaining market share through the design and deployment of ROI measurable Marcom Plans and build the Group´s reputation within region-wide (Mexico & Central America) media. Main duties and responsibilities:• Develop and deploy effective integrated marcom plans ensuring country alignment with cluster´s marcom objectives and guaranteeing compliance with company programs and campaigns;• Manage assigned budget; provide counseling on marcom spending to Business Development managers;• Manage holistic marketing campaigns and communication efforts designed to promote and position the Group and its businesses capabilities, products and services. E.g. Advertising, PR, event/exhibition, collateral, direct mkt., online mkt., SEO, SEM and Social Media;• Liaise with external and internal vendors and agencies (printers, event organizers, graphic designers, advertising agencies, media outlets, etc.) to ensure that their work meets the organizations' standards, requirements, deadlines, and budget;• Act as spokesperson and conduct training workshops on media relations, key stakeholders outreach, crisis management and key messaging delivery; • Produce and manage marcom campaigns/activities in line with global brand guideline while achieving country Business Development needs;

Assess global and local Firms within Automotive, Consulting, Corporate, Education, Finance, Manufacture, and Energy sectors in building, nurturing and protecting their reputation though the development and management of strategic media relations and exterior and interior audiences communications plans and platforms. Main duties and responsibilities:• Develop annual/quarter strategic communication and media relations’ plans for client’s portfolio;• Provide counseling to senior members and spokespersons of the client’s organization;• Conduct client-training workshops on media and crisis management and key messaging delivery;• Develop strong professional relationships with journalists, analysts and key influencers;