I exhibit my extraordinary expertise in leading and efficiently managing themarketing process optimization by implementing and managing systems/tools,including owning the company's CRM. Moreover, I collaborate with FieldMarketing Managers on loan officer campaigns, handling automation and custompipeline creation. Establish Zapier integrations via webhooks for leadgeneration/integration across platforms like Zillow, Boomtown, Realtor.com,CINC, and KV Core. Develop Zapier email parsers for cases where directwebhooks were unavailable.Key Achievements:• Played an integral role in orchestrating the launch of numerous corporatemarketing campaigns, implementing CDP data segmentation, crafting campaignsthrough company CRM, and automating processes for heightened efficiency andimpact.• Achieved a remarkable 45% open rate and 3% click rate for campaigns,leading to the successful automation of processes and streamlined operations, subsequently implementing the strategy across 50 loan officers in the region.• Improved team performance and knowledge related to company marketingplatforms by leading and conducting over 50 training sessions for new andcurrent loan officers.• Secured 1500 successful loan fundings through strategic data segmentationand CRM automation, enhancing loan application processing for 2500+ clients.• Secured a 45% average open rate and a 3% click rate by implementing tailoredcampaign automation for loan officers in CRM.• Delivered exceptional campaign outcomes by securing funding for 833 loansand driving a purchase volume of $323 million.• Developed personalized email automation by utilizing marketing technologyin collaboration with 150 loan officers.• Enhanced overall efficiency and maximized user satisfaction by customizingthe CRM to meet specific loan officer needs.• Established the target audience in the CRM using parameters determined bythe campaign owners.

During this job role, I oversaw the development and maintenance of internal and external knowledge bases, improving company-wide information accessibility. I supported in crafting and deploying tailored CRM automation for loan officers, boosting operational efficiency. Also, I partnered with Field Marketing to deliver accessible educational resources for loan officers nationwide, enhancing marketing strategies. Moreover, I offered direct assistance to loan officers nationwide, resolving diverse marketing-related technical issues to maintain seamless marketing operations.Key Achievements:• Improved information retrieval times for employees and external partnersby managing the company's knowledge bases.• Reduced superfluous ticket volume within our marketing support team andoptimized resource utilization by implementing the Knowledge Base.• Established an efficient and user-friendly platform for loan officers,resulting in increased CRM adoption, reduced ticket volume for the marketingsupport team, and unanimous positive feedback on the implemented KnowledgeBases.• Achieved perfect attendance in training sessions, ensuring full completionrates for the Bridge course.• Maximized loan officers'; satisfaction with CRM usage, optimized workflowefficiency and enabled greater focus on high-priority tasks.• Drove substantial CRM adoption, transitioning training sessions frommonthly to twice weekly due to high user satisfaction.• Optimized staff performance and enhanced utilization efficiency through ameticulously crafted CRM training program.

While serving as a customer service manager, I executed additional tasks asdirected by my supervisor, consistently meeting Tier qualifications acrossvarious metrics including quality, handle time, presenter recognition,customer service ratings, and cases managed per shift. Moreover, I conductedSalesforce training for new agents via Email, Chat, and Facebook Messengerformats. Provided French translation of website content for variousdepartments.Key Achievements:• Recognized as the top agent of the quarter with the prestigious DifferenceMaker award.

Assisted in the training of new employees, loaded/ unloaded freights, moved the product to storage areas, picked order shipments, ensured inbound/outbound shipments are accurate and free of damage, operated equipment, maintained a clean and orderly work area, and performed labeling, sorting, wrapping, packing, and repacking.

Created full-color logos and photorealistic designs using digital transfers, embroidered, added rhinestones, and screen printed customized apparel and accessories.