1. Academic Pursuits: •Major: Psychology (2016, Bachelor’s degree, USMA-West Point)•Interest in Human Behavior: Dalton’s academic focus on psychology reflects his curiosity about human cognition, emotions, and behavior.•Resourcefulness: His ability to understand and analyze human psychology translates well into other areas of his life, including marketing and business strategy.Certifications: Marketing Strategy (2023, Cornell)2. Military Background: - U.S. Army Experience: As a commissioned officer, Dalton served in various roles, including logistics officer and psychological operations officer. - Leadership Skills: His military experience honed his leadership, discipline, and adaptability—qualities that serve him well in any professional setting.U.S. Army Experience: Psychological Operations Officer•Target Audience Analysis: Dalton honed his skills in understanding and influencing target audiences. Whether it was analyzing cultural nuances or identifying key demographics, he developed a keen sense of audience segmentation.•Marketing Strategy and Campaign Plans:As a psychological operations officer, Dalton crafted effective communication strategies to achieve specific objectives. These skills directly correlate with marketing strategy development and campaign planning.•Adaptability: His military experience taught him to adapt quickly to changing situations, a valuable trait in both psychological operations and marketing.3. Marketing Passion: - Ironsteed Marketing: As the co-owner, with his fiance, Allison, of Ironsteed Marketing, Dalton brings his strategic mindset to help businesses grow and generate revenue. Areas of Expertise: - Marketing Strategy (Cornell Certification) -Digital Marketing - Content Creation - Branding - Social Media Marketing - SEO - Website Design - Graphic Design4. Goal-Oriented Approach: - Driven by Results: Dalton's goal-oriented nature ensures that he consistently delivers value to his clients. - Customer-Centric: He understands the importance of tailoring marketing strategies to meet the unique needs of each business.5. Passion for Growth: - Continuous Learning: Dalton's commitment to growth extends beyond his military and professional experiences. He stays updated on industry trends and best practices. - Collaborative Spirit: Whether on the football field, in the military, or in marketing, Dalton thrives in collaborative environments.