As a marketing specialist at DubClub, a startup company that offers a subscription-based service for sports fans to win more together, I ran the email marketing sector and produced successful general and targeted remarketing campaigns for customers. I tracked and analyzed key performance indicators associated with each campaign, such as open rate, click-through rate, and conversion rate. I also developed an email contact list from near zero to over 150,000 individuals in less than two years, using automation tools and creative strategies.I am also a recent graduate from the University of Tennessee, Knoxville with a major in Marketing and a business analytics collateral. I have a great interest in sports, statistics, and finding a deeper meaning in numbers that seem meaningless to some. This interest, along with my passion for finding and creating value for myself and others, led me to pursue a career in marketing and business analytics. I have applied my skills and knowledge in various projects, such as developing a comprehensive marketing communications plan for Gatorlyte, a Gatorade family product, as part of the marketing team at the Haslam College of Business. My biggest strengths, which I have demonstrated in my academic and professional endeavors, are leadership, accountability, and teamwork.