Mary Dalton Email & Phone Number

Norridge, Illinois, United States

Norridge, Illinois, United States

Greater Chicago Area

Itasca, IL

Greater Chicago Area

Schaumburg, IL

--Owned the integrated content marketing efforts for North America, applying extensive experience in building a content inventory hub and distributing content across owned and paid channels to position Zurich as a thought leader in the financial services industry and create a positive customer experience--Responsible for developing and rolling out content.

Barrington, IL

• Provided strategic leadership for product marketing teams in planning and executing content marketing, search, digital advertising, website design, blogging, social media, marketing collateral, user communities and.
• Oversaw adherence to branding, brand standards and legal & regulatory agency requirements
• Led communications plans and on-site execution of user group meetings, trade shows and customer events

Chicago, IL

Impart ownership and direct responsibility for providing thought leadership, strategic direction, new business solicitation and overall guidance within the marketing group across all existing and potential key accounts. Provide exposure to the 1SYNC Senior Leadership Team and own the company's core offerings, as well as all processes, policies and.

Elk Grove Village, IL

• Responsible for the full portfolio of marketing programs to drive awareness, build the brand, differentiate offerings, generate qualified demand, nurture leads, expand our footprint at accounts, and acquire new logos.
• Extended the company’s marketing investment by delivering higher level of strategic field marketing: built the go-to-market plan featuring industry-specific value proposition and… Show more
• Extended the company’s marketing investment by delivering higher level of strategic field marketing: built the go-to-market plan featuring industry-specific value proposition and positioning, a customized solution.
• Utilized various social media and online channels—Facebook, Twitter, LinkedIn, SlideShare, Eventbrite, corporate blogs—to extend promotional impact of marketing events, acquire audiences for events, distribute thought.
• Built a sales and marketing database environment from the ground up: stood up a new saleforce.com platform, researched and acquired contacts aligned to targeted roles/titles/accounts, enable segmented database.
• Designed and executed multi-touch campaigns that delivered regular cadence of brand impressions out to market; craft messaging and calls to action tied to industry/account priorities; took the business from no local.

Chicago, IL

• Oversaw the global marketing program that delivered value by building strategic relationships with global customers and nurturing them as advocates for our Business Intelligence solutions
• Directed the Customer Advisory Board program—recruited VIP customers, maintained ongoing communication with Board, and planned and executed quarterly Board meetings. Successfully evolved Board into a strategic group of.
• Significantly increased inventory… Show more
• Significantly increased inventory of customer reference assets and managed the references database to house these assets, improving organization’s ability to demonstrate capabilities and close business; assets included.
• Designed and delivered high-touch customer events to promote good will, strengthen relationships, and increase customer loyalty
• Directed the customer awards program that promoted our clients’ success from our engagements; garnered three BI industry awards—the first ever for HP Show less

Chicago, IL

• Directed the full portfolio of marketing programs to support awareness, lead generation, thought leadership, partners, and client relationship activities for this $200M consulting services division of Hewlett-Packard
• Strategized and executed industry trade shows and campaigns to contribute high-quality BI services leads to the sales pipeline

Chicago, IL

• Responsible for delivering the full portfolio of marketing programs to increase awareness of BI solutions for the Financial Services industry, contribution to the pipeline, and reinforce the company’s position as the.
• Led the development of foundational marketing tools, including market research (industry trends, BI spend, competitive intelligence, buyer behavior, business drivers), message maps for market segments, telemarketing.
• Led the development of foundational marketing tools, including market research (industry trends, BI spend, competitive intelligence, buyer behavior, business drivers), message maps for market segments, telemarketing.
• Headed up robust thought leadership program—webinars, white papers, seminars, and industry presentations—that demonstrated unique intellectual capital within the Financial Services industry; promoted content to.
• Executed campaigns that produced qualified demand for services, generated opportunities, and penetrated new accounts
• Developed high-quality, reusable sales tools that pursuit teams leveraged through all stages of the sales cycle

Volo, IL

• Directed corporate rebranding effort—including online and print collateral, conference display, and web site—resulting in significant improvement in corporate image; increased web site traffic over 30%
• Built and executed corporate leadership training program that enabled sales and technical personnel to project a consistent, professional image in all market- and customer-facing activities
• Orchestrated the creation of systems, schedules and vehicles for communicating company and… Show more
• Orchestrated the creation of systems, schedules and vehicles for communicating company and product news to industry's top influencers and decision-makers
• Designed blueprint for Leader Summit and directed all aspects of these quarterly meetings that increased customer loyalty, improved product knowledge and demonstrated company's leadership
• Managed budget, timeline, and external technical staff