Dalton Runberg Email & Phone Number

California, United States

San Francisco Bay Area

• Managed all day-to-day naming projects, ranging from low-level descriptive feature naming to high-level category and product naming across the creative spectrum.
• Handled hundreds of naming requests per year, including: hardware, software, events, programs, features, modifiers, category brands, campuses, and more.
• Worked directly with stakeholders across product, engineering, marketing, sales, etc. to ensure potential names worked appropriately for various audiences.
• Collaborated closely with other Brand Strategy & Identity team members to align naming practices and decisions with higher-level brand initiatives.
• Frequently presented naming options and recommendations to stakeholders, including high-level executives, to drive decision-making.
• Developed robust naming guidelines (which became a full centralized 'Brand Hub' for all brand resources) to educate requestors about types of names, Intel's naming philosophy, brand architecture, trademark clearance.

San Francisco Bay Area

San Francisco, California, United States

• Develop internal and external guidelines for proper brand usage, updating as needed to cover new or changing best practices
• Advise employees on appropriate use of Google's brand elements such as logos, icons, colors, and typography by providing direct feedback and links to various resources, or connecting with respective area and product.
• Review and approve/deny third-party requests to use Google's brand elements or to feature products in entertainment productions
• Coordinate with teams across the company to help their partners apply the brand in the correct way
• Collaborate with the naming and domains teams on best practices across disciplines to ensure a holistic brand strategy approach
• Flag and escalate individual high-impact issues, and identify common recurring problems to update guidance and processes

San Francisco

• Managed online presence of multiple high-profile radio stations like WiLD 94.9, 106.1 KMEL, and STAR 101.3
• Worked with various departments (sales, activations, programming) to develop and execute digital media campaigns
• Designed graphics for on-air features, website elements, contests, concerts, social media, and more
• Created and curated online content to drive engagement and brand awareness for our stations
• Executed in-house and client marketing campaigns across our digital properties
• Learned and used various content management systems to publish articles, contests, eblasts, and more

Fresno, California

• Designed graphics for website elements, client ads, promotions, contests, and print materials including tents, vehicle wraps, large-scale signage and more.
• Managed content on over a dozen station websites from 3 regional California markets.
• Provided photo/video services for concerts, events, air talent portraits and more for online use in recaps.
• Instructed on-air talent in best practices for Web and social media posting to maximize online traffic.
• Analyzed digital metrics from sites and social media to recognize trends and boost usage.

Fresno, CA

• Provide photography services for personal and professional events, sports, concerts and individual portraits.
• Design business cards, fliers, posters and other print materials, as well as construct websites for a variety of clients.

California State University, Fresno

• Responsible for the overall quality of three weekly issues of The Collegian
• Coordinated a staff of more than 25 editors, writers, advertising managers and multimedia reporters
• Edited copy and worked closely with section editors on page layouts
• Promoted cohesion between print and multimedia while boosting online readership through social media platforms
• Worked through long and late hours to meet deadlines
• Wrote stories and creative headlines, took photos, created graphics and filled in other roles when necessary.

California State University, Fresno

• Managed and maintained The Collegian's WordPress website
• Posted daily content in a timely manner
• Redesigned and organized Web pages to prioritize content
• Designed infographics and took photos when requested by fellow staff members.

San Joaquin Valley, CA

• Shot individual portraits and team photos for baseball, softball, and soccer teams of ages ranging from 5 to 17.
• Took action shots of softball tournaments.
• Accurately recorded and tracked image numbers for later post-production.

Fresno, CA

• Worked with clients to determine their promotional needs.
• Formulated plans to reach a broader audience.
• Designed and constructed a new website for client.
• Continued client support long after contractual obligations.