Daniel Alvarez Email & Phone Number

Medellin

Led brand development and optimization, aligning products with consumer demands, resulting in a 20%-30% YOY growth.Launched a comprehensive brand book, establishing a distinctive graphic style and tone for effective market positioning.Created and implemented sales-driven programs and promotions, significantly enhancing brand visibility.Negotiated and managed key business relationships, driving alignment with brand and sales objectives.Established the trade marketing and branding area, contributing to the company’s expansion into Central America, focusing on Panama.Organized impactful sales conventions, business roundtables, and trade fairs, fostering collaboration and growth.

Medellín, Antioquia, Colombia

Medellin, Antioquia

Medellin, Antioquia

-Engineered opportunities for brand awareness through effective collaboration with sales and marketing teams, resulting in improved market presence.Translated client needs into compelling value propositions, optimizing sales and increasing profits.Developed and executed impactful trade marketing strategies, media plans, and content plans that enhanced engagement and visibility.Conducted extensive market research to inform product introductions and modifications, guiding successful marketing campaigns.

Antioquia, Colombia

- Conducted in-depth market research to forecast company and product needs, providing strategic insights for decision-making.Presented data-driven insights to management using effective visual tools, including charts and graphs.Collaborated with category managers to identify channel opportunities, optimizing campaigns for enhanced performance.Audited contractor construction sites to measure progress, assess materials used, and estimate delivery times, ensuring project efficiency.

-Ensure timely tracking of commercial indicators by generating weekly sales reports.-Calculate the sales of the distribution channel to grant commercial terms to each client according to established negotiations.-Manage the entry of invoices and travel expenses for the pet and equine area.

Especialista En Mercadeo, Marketing

Administrador De Negocios