Daniela Alvarez Orska Email & Phone Number

Guatemala

Quito, Ec

Quito, Pichincha, Ecuador

Struggling to find the right words to communicate your offer? You’re not alone! The biggest challenge for business owners is effectively conveying their brand’s message. However, this is crucial for attracting customers and increasing sales. The good news is: I understand the hurdles you face when clients don’t grasp your business’s value, and I’m here to help! By harnessing the power of storytelling, we will clarify your message to connect with the right customer and boost your sales. DM!

Ecuador

+ Brand development and strategy & comprehensive rebranding.+ Creation and implementation of digital strategies and campaigns, achieving a strong presence and growth across all digital channels.+ Comprehensive development of the new website, devising improvements in relation to: information architecture; SEO; content; UX; design.+ Participation in data collection and field outings for content creation and storytelling.+ Coordination with other organizations for campaign support and dissemination (The Amazon We Want, Pachamama Alliance, Sacred Headwaters Alliance, Actions for the Amazon, GARN, Cedenma, etc.).+ Organization and coordination of workshops for youth at CONFENIAE and EVA School.+ Design, organization, and implementation of the 25th anniversary celebration plan.+ Creation and direction of documentary and institutional videos.+ Digital fundraising.+ Coordination of the Kapawi Medical Brigade 2022, including fundraising, logistics, and support for the medical team.

Ecuador

Quito, Pichincha, Ecuador

+ Account and campaign management: Sacha Lodge, Mashpi Lodge, Casa Gangotena, Hotel del Parque (GYE), Hilton Quito, Tren Ecuador.+ Content creation for the Ñan brand.+ Development and design of luxury hotel websites, including conceptualization, site architecture, and navigation, to maximize user-friendliness and conversions.+ Art direction for the development of content for social media, promotional materials, and printed publications.

Quito, Pichincha, Ecuador

+ Management of social media channels for Quito’s public transport company.+ Digital and content strategy and development.+ Creation and execution of a year long campaign to incentivize the use of public transportation in Quito.+ Effective implementation of awareness campaigns for Public Transportation Etiquette and against Sexual Harassment. + Customer service reports and analysis.

Quito, Pichincha, Ecuador

+ Creation of the company's Marketing and Communication Department.+ Storytelling about the brand and artisans from various Andean communities.+ Conceptualization and creation of communication campaigns that link Ecuador's most important festivals and popular traditions with the products offered by the brand.+ High-impact digital repositioning.+ Implementation of effective marketing strategies to enhance brand awareness and significantly improve digital communication across all social media channels.+ Public relations management and product placement in various Ecuadorian magazines and media outlets.

Santiago De Chile

+ Community Management and Content Creation for the agency’s internal social media channels as well as for the brands managed.+ Brand ambassadors/influencer management.+ Event organization and production for alcoholic beverage brands, closely working with the designer and production team.

Quito, Pichincha, Ecuador

+ Creation of the Communications Department for an iconic hotel with 325 years of history, in the heart of Cotopaxi Province, Ecuador.+ Leading an extensive market research on Ecuador’s specialty/boutique hacienda’s online presence in order to build social media platforms from the ground up.+ Design, development and implementation of the digital strategy and strategic digital content for the positioning of the brand and ensuring consistency with the brand’s voice.+ Usage of TripAdvisor tools to follow-up and measure client satisfaction while extracting insights for the improvement of key operational areas of hotel management.+ Lead the rebranding team, working closely with a local designer.

Understanding Forest Carbon Management

Bachelor Of Communication, Advertising

Bachelor Of Marketing And Business Communications, Marketing And Business Communications

Bachelor'S Degree