David Major Email & Phone Number

San Jose, Ca, Us

San Jose, California, United States

• Manager of DevCX Product Marketing Team responsible for GTM planning, execution, and product marketing vision for the organization• Lead Product Marketing Manager for Cisco Digital Learning, Cisco Learning Credits, and sales enablement content• Product Marketing Manager for Cisco Certifications and product training

San Jose, Ca

• Develop customer-focused deliverables for courses and exams including: customer-facing product collateral, course overviews, exam overviews, external course related pages on Cisco.com, and Cisco Learning Network.• Create outbound-level positioning, value proposition, competitive advantage, benefits, and descriptions to be used as the basis of content development for major launches, certification revisions, and courses.• Drive partner-enablement product marketing initiatives providing… Show more • Develop customer-focused deliverables for courses and exams including: customer-facing product collateral, course overviews, exam overviews, external course related pages on Cisco.com, and Cisco Learning Network.• Create outbound-level positioning, value proposition, competitive advantage, benefits, and descriptions to be used as the basis of content development for major launches, certification revisions, and courses.• Drive partner-enablement product marketing initiatives providing the resources and deliverables needed to teach, market, and deploy, Cisco Digital and Instructor-led offerings.• Implement business unit, portfolio and product-level strategies and align outbound positioning with insights from portfolio management. Show less

San Jose, Ca

• Lead marketing teams through concurrent go-to-market technical and educational product launches for the Learning@Cisco organization, ensuring all marketing needs, assets and commitments are met, averaging 15 product launches each year.• Develop custom launch strategies based on market objectives and critical success factors, including the recent award-winning CCNA Routing and Switching certification.• Implement integrated marketing plans and calendars across the marketing… Show more • Lead marketing teams through concurrent go-to-market technical and educational product launches for the Learning@Cisco organization, ensuring all marketing needs, assets and commitments are met, averaging 15 product launches each year.• Develop custom launch strategies based on market objectives and critical success factors, including the recent award-winning CCNA Routing and Switching certification.• Implement integrated marketing plans and calendars across the marketing teams to facilitate effective communication around each product category and launch. • Manage product launch timeline and benchmarks, ensuring deadlines are met to the satisfaction of key stakeholders and partners. Show less

San Jose, Ca

• Managed Marketing Operations and Communications team responsible for launches and campaigns of Learning@Cisco products and certifications, reaching over 150,000 customers annually. • Responsible for digital marketing and social media marketing, including blogging, search engine optimization (SEO), lead generation, webinar development and email marketing.• Coordinated marketing planning, timelines, vendor management, internal communications, marketing assets and external… Show more • Managed Marketing Operations and Communications team responsible for launches and campaigns of Learning@Cisco products and certifications, reaching over 150,000 customers annually. • Responsible for digital marketing and social media marketing, including blogging, search engine optimization (SEO), lead generation, webinar development and email marketing.• Coordinated marketing planning, timelines, vendor management, internal communications, marketing assets and external communications for all product launches. Show less

San Jose, Ca

• Developed comprehensive digital marketing campaigns with targeted business outcomes for demand generation. • Collaborated with product marketing managers to execute outbound digital marketing campaigns for new prospects.• Deliver reports and evaluate metrics on the effectiveness of the overall programs, identifying process improvement opportunities.

San Jose, Ca

• Responsible for deployment of all related launch activities for Cisco Career Certifications, with over 2.8 million certifications issued worldwide. • Managed go-to-market strategies and timelines for each launch, including outbound communications and marketing materials.

San Jose, Ca