David Major

David Major Email and Phone Number

Leader, GTM and Content team, Learning and Certs Org. | San Jose, CA. Cisco Systems @ Cisco
San Jose, CA, US
David Major's Location
San Jose, California, United States, United States
David Major's Contact Details

David Major personal email

n/a
About David Major

With over 25 years of marketing experience for Cisco Systems, I have expertise in go-to-market planning, strategy and execution of product launches on behalf of the Learning and Certifications organization. Learning and Certifications has been the No. 1 IT learning provider for over 25 years and its products and certifications reach more than 150,000 customers annually with over 2.8 million certifications issued worldwide. I have been responsible for successfully launching over 50 technical and educational products, including the recent award-winning CCNA Routing and Switching certification.My expertise in managing concurrent product launches has reinforced my knowledge that no two products are identical and that each requires a custom launch strategy and marketing plan based on market objectives and critical success factors. I have a strong planning perspective and ability to lead teams from the creative conceptualization period through product launch completion, while meeting or exceeding timeline and budget goals.

David Major's Current Company Details
Cisco

Cisco

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Leader, GTM and Content team, Learning and Certs Org. | San Jose, CA. Cisco Systems
San Jose, CA, US
Website:
cisco.com
Employees:
94888
David Major Work Experience Details
  • Cisco
    Leader, Gtm And Content Team, Learning And Certs Org. | San Jose, Ca. Cisco Systems
    Cisco
    San Jose, Ca, Us
  • Cisco
    Leader, Gtm & Content Team , Learning & Certs Org. | San Jose, Ca Cisco Systems
    Cisco Jul 2019 - Present
    San Jose, California, United States
    • Manager of DevCX Product Marketing Team responsible for GTM planning, execution, and product marketing vision for the organization• Lead Product Marketing Manager for Cisco Digital Learning, Cisco Learning Credits, and sales enablement content• Product Marketing Manager for Cisco Certifications and product training
  • Cisco Systems
    Product Marketing Manager
    Cisco Systems Nov 2017 - Present
    San Jose, Ca
    • Develop customer-focused deliverables for courses and exams including: customer-facing product collateral, course overviews, exam overviews, external course related pages on Cisco.com, and Cisco Learning Network.• Create outbound-level positioning, value proposition, competitive advantage, benefits, and descriptions to be used as the basis of content development for major launches, certification revisions, and courses.• Drive partner-enablement product marketing initiatives providing… Show more • Develop customer-focused deliverables for courses and exams including: customer-facing product collateral, course overviews, exam overviews, external course related pages on Cisco.com, and Cisco Learning Network.• Create outbound-level positioning, value proposition, competitive advantage, benefits, and descriptions to be used as the basis of content development for major launches, certification revisions, and courses.• Drive partner-enablement product marketing initiatives providing the resources and deliverables needed to teach, market, and deploy, Cisco Digital and Instructor-led offerings.• Implement business unit, portfolio and product-level strategies and align outbound positioning with insights from portfolio management. Show less
  • Cisco Systems
    Manager, Marketing Operations And Launch Management
    Cisco Systems May 2016 - Present
    San Jose, Ca
    • Lead marketing teams through concurrent go-to-market technical and educational product launches for the Learning@Cisco organization, ensuring all marketing needs, assets and commitments are met, averaging 15 product launches each year.• Develop custom launch strategies based on market objectives and critical success factors, including the recent award-winning CCNA Routing and Switching certification.• Implement integrated marketing plans and calendars across the marketing… Show more • Lead marketing teams through concurrent go-to-market technical and educational product launches for the Learning@Cisco organization, ensuring all marketing needs, assets and commitments are met, averaging 15 product launches each year.• Develop custom launch strategies based on market objectives and critical success factors, including the recent award-winning CCNA Routing and Switching certification.• Implement integrated marketing plans and calendars across the marketing teams to facilitate effective communication around each product category and launch. • Manage product launch timeline and benchmarks, ensuring deadlines are met to the satisfaction of key stakeholders and partners. Show less
  • Cisco
    Manager, Marketing Operations And Communications Team
    Cisco 2013 - 2016
    San Jose, Ca
    • Managed Marketing Operations and Communications team responsible for launches and campaigns of Learning@Cisco products and certifications, reaching over 150,000 customers annually. • Responsible for digital marketing and social media marketing, including blogging, search engine optimization (SEO), lead generation, webinar development and email marketing.• Coordinated marketing planning, timelines, vendor management, internal communications, marketing assets and external… Show more • Managed Marketing Operations and Communications team responsible for launches and campaigns of Learning@Cisco products and certifications, reaching over 150,000 customers annually. • Responsible for digital marketing and social media marketing, including blogging, search engine optimization (SEO), lead generation, webinar development and email marketing.• Coordinated marketing planning, timelines, vendor management, internal communications, marketing assets and external communications for all product launches. Show less
  • Cisco
    Demand Generation/Sustaining Marketing Manager
    Cisco 2010 - 2013
    San Jose, Ca
    • Developed comprehensive digital marketing campaigns with targeted business outcomes for demand generation. • Collaborated with product marketing managers to execute outbound digital marketing campaigns for new prospects.• Deliver reports and evaluate metrics on the effectiveness of the overall programs, identifying process improvement opportunities.
  • Cisco
    Certifications Launch Manager
    Cisco 2007 - 2010
    San Jose, Ca
    • Responsible for deployment of all related launch activities for Cisco Career Certifications, with over 2.8 million certifications issued worldwide. • Managed go-to-market strategies and timelines for each launch, including outbound communications and marketing materials.
  • Cisco
    Communications Manager, Partner Development And Education
    Cisco 2001 - 2007
    San Jose, Ca

David Major Skills

Marketing Product Marketing Strategy Product Management Management Project Management Leadership Strategic Planning Microsoft Office Sales Saas Go To Market Strategy Cloud Computing Customer Service Microsoft Excel Business Development Social Media Webinar Development

David Major Education Details

Frequently Asked Questions about David Major

What company does David Major work for?

David Major works for Cisco

What is David Major's role at the current company?

David Major's current role is Leader, GTM and Content team, Learning and Certs Org. | San Jose, CA. Cisco Systems.

What is David Major's email address?

David Major's email address is da****@****sco.com

What schools did David Major attend?

David Major attended San José State University.

What skills is David Major known for?

David Major has skills like Marketing, Product Marketing, Strategy, Product Management, Management, Project Management, Leadership, Strategic Planning, Microsoft Office, Sales, Saas, Go To Market Strategy.

Who are David Major's colleagues?

David Major's colleagues are Derek Strong, Fede Nuñez Torras, Edgar Gerald, Hubert Love, 徐亚征, Auwal Sani, Ryan Bakonyvari.

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