David Major Email and Phone Number
David Major work email
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David Major personal email
With over 25 years of marketing experience for Cisco Systems, I have expertise in go-to-market planning, strategy and execution of product launches on behalf of the Learning and Certifications organization. Learning and Certifications has been the No. 1 IT learning provider for over 25 years and its products and certifications reach more than 150,000 customers annually with over 2.8 million certifications issued worldwide. I have been responsible for successfully launching over 50 technical and educational products, including the recent award-winning CCNA Routing and Switching certification.My expertise in managing concurrent product launches has reinforced my knowledge that no two products are identical and that each requires a custom launch strategy and marketing plan based on market objectives and critical success factors. I have a strong planning perspective and ability to lead teams from the creative conceptualization period through product launch completion, while meeting or exceeding timeline and budget goals.
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Leader, Gtm And Content Team, Learning And Certs Org. | San Jose, Ca. Cisco SystemsCiscoSan Jose, Ca, Us -
Leader, Gtm & Content Team , Learning & Certs Org. | San Jose, Ca Cisco SystemsCisco Jul 2019 - PresentSan Jose, California, United States• Manager of DevCX Product Marketing Team responsible for GTM planning, execution, and product marketing vision for the organization• Lead Product Marketing Manager for Cisco Digital Learning, Cisco Learning Credits, and sales enablement content• Product Marketing Manager for Cisco Certifications and product training -
Product Marketing ManagerCisco Systems Nov 2017 - PresentSan Jose, Ca• Develop customer-focused deliverables for courses and exams including: customer-facing product collateral, course overviews, exam overviews, external course related pages on Cisco.com, and Cisco Learning Network.• Create outbound-level positioning, value proposition, competitive advantage, benefits, and descriptions to be used as the basis of content development for major launches, certification revisions, and courses.• Drive partner-enablement product marketing initiatives providing… Show more • Develop customer-focused deliverables for courses and exams including: customer-facing product collateral, course overviews, exam overviews, external course related pages on Cisco.com, and Cisco Learning Network.• Create outbound-level positioning, value proposition, competitive advantage, benefits, and descriptions to be used as the basis of content development for major launches, certification revisions, and courses.• Drive partner-enablement product marketing initiatives providing the resources and deliverables needed to teach, market, and deploy, Cisco Digital and Instructor-led offerings.• Implement business unit, portfolio and product-level strategies and align outbound positioning with insights from portfolio management. Show less -
Manager, Marketing Operations And Launch ManagementCisco Systems May 2016 - PresentSan Jose, Ca• Lead marketing teams through concurrent go-to-market technical and educational product launches for the Learning@Cisco organization, ensuring all marketing needs, assets and commitments are met, averaging 15 product launches each year.• Develop custom launch strategies based on market objectives and critical success factors, including the recent award-winning CCNA Routing and Switching certification.• Implement integrated marketing plans and calendars across the marketing… Show more • Lead marketing teams through concurrent go-to-market technical and educational product launches for the Learning@Cisco organization, ensuring all marketing needs, assets and commitments are met, averaging 15 product launches each year.• Develop custom launch strategies based on market objectives and critical success factors, including the recent award-winning CCNA Routing and Switching certification.• Implement integrated marketing plans and calendars across the marketing teams to facilitate effective communication around each product category and launch. • Manage product launch timeline and benchmarks, ensuring deadlines are met to the satisfaction of key stakeholders and partners. Show less -
Manager, Marketing Operations And Communications TeamCisco 2013 - 2016San Jose, Ca• Managed Marketing Operations and Communications team responsible for launches and campaigns of Learning@Cisco products and certifications, reaching over 150,000 customers annually. • Responsible for digital marketing and social media marketing, including blogging, search engine optimization (SEO), lead generation, webinar development and email marketing.• Coordinated marketing planning, timelines, vendor management, internal communications, marketing assets and external… Show more • Managed Marketing Operations and Communications team responsible for launches and campaigns of Learning@Cisco products and certifications, reaching over 150,000 customers annually. • Responsible for digital marketing and social media marketing, including blogging, search engine optimization (SEO), lead generation, webinar development and email marketing.• Coordinated marketing planning, timelines, vendor management, internal communications, marketing assets and external communications for all product launches. Show less -
Demand Generation/Sustaining Marketing ManagerCisco 2010 - 2013San Jose, Ca• Developed comprehensive digital marketing campaigns with targeted business outcomes for demand generation. • Collaborated with product marketing managers to execute outbound digital marketing campaigns for new prospects.• Deliver reports and evaluate metrics on the effectiveness of the overall programs, identifying process improvement opportunities. -
Certifications Launch ManagerCisco 2007 - 2010San Jose, Ca• Responsible for deployment of all related launch activities for Cisco Career Certifications, with over 2.8 million certifications issued worldwide. • Managed go-to-market strategies and timelines for each launch, including outbound communications and marketing materials. -
Communications Manager, Partner Development And EducationCisco 2001 - 2007San Jose, Ca
David Major Skills
David Major Education Details
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Advertising/Journalism
Frequently Asked Questions about David Major
What company does David Major work for?
David Major works for Cisco
What is David Major's role at the current company?
David Major's current role is Leader, GTM and Content team, Learning and Certs Org. | San Jose, CA. Cisco Systems.
What is David Major's email address?
David Major's email address is da****@****sco.com
What schools did David Major attend?
David Major attended San José State University.
What skills is David Major known for?
David Major has skills like Marketing, Product Marketing, Strategy, Product Management, Management, Project Management, Leadership, Strategic Planning, Microsoft Office, Sales, Saas, Go To Market Strategy.
Who are David Major's colleagues?
David Major's colleagues are Derek Strong, Fede Nuñez Torras, Edgar Gerald, Hubert Love, 徐亚征, Auwal Sani, Ryan Bakonyvari.
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David Major
Independent Benefits Consultant At The Major Benefits GroupNew York City Metropolitan Area1gfigroup.com -
David Major
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David Major
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