Client Leadership & Strategic Media Planning Role:
Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
Summary: Reporting directly to the Business Leader (Account Director), this role manages one account - Nestle MILO businessThis client-focused role requires strong knowledge of media touchpoints in both traditional media, such as television, radio, out-of-home, print, etc., and digital and social media. Nestle as a company is very ROI-oriented, that is crucial to understand the justifications of all media being proposed, and to ensure all execution is constantly being monitored and… Show more Summary: Reporting directly to the Business Leader (Account Director), this role manages one account - Nestle MILO businessThis client-focused role requires strong knowledge of media touchpoints in both traditional media, such as television, radio, out-of-home, print, etc., and digital and social media. Nestle as a company is very ROI-oriented, that is crucial to understand the justifications of all media being proposed, and to ensure all execution is constantly being monitored and optimized. It is also key to build relationships with the media team and the brand team, as we are seen to be the bridge of communication. It is also important to upkeep the knowledge in the latest technology, and to be able not just to have conversation about it, but to be able to evaluate its effectiveness and relevance. Aside from knowledge, client also requires some idea generation, and strategic campaign planning for brands/products in traditional, digital and social media, and to ensure the communication in all touchpoints are aligned and uniform. One of the important key roles is to work hand-in-hand with both the creative agency and the digital creative agency. Show less