* Oversaw the successful migration of over 2000 assets to a new marketing automation platform.* Creating Confidential and implement marketing campaigns using tools like Journey Builder, Email Studio an Automation Studio.* Responsible for technical coordination including email QA in HTML, writing SQL queries and AMPscript logic and leveraging assets to build and deploy email campaigns.* Used HTML, CSS, AMPscript, SSJS, and other technologies to build customized solutions that support critical business functions.* Collaborating with members of the project team and business owners to design, develop, unit test, and provide post-release support.* Worked in Agile environment with a focus on iterative and test-driven design methods.Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.* Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments.* Designing and coding responsive email templates using content builder, HTML and CSS.* Leverage AMPscript to automate email sending processes.* Enabling dynamic content management and personalization using AMPscript.* Using AMPscript language to various email campaigns; create automated marketing campaigns.* Proficient with Email on Acid to ensure email previews for most popular clients.* Working knowledge on Data Views for tracking sends, opens & clicks for the desired email campaigns.* Used SOAP and REST API in order to invoke triggered sends.* Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.