Damase Tricart Email & Phone Number

France

Paris, Île-De-France, France

Paris, Île-De-France, France

Leader of the global field marketing and product marketing organizations ensuring the effective translation and execution of the Global business unit strategies in the local countries across the globe. Team leadership of 40+ members in 11 countries in 4 regions LATAM, US/CAN, EUROPE, APAC delivering demand generation, thought leadership, lead qualification, events, partner marketing, sales enablement, content creation, product marketing.

• Relocated back to France for this EMEA wide role reporting to the EMEA VP of Marketing and covering the whole Symantec Enterprise Security product portfolio.• Responsible for helping to maintain and grow Symantec's position in the EMEA region as a leading provider of web, email, cloud, and endpoint security solutions and drive the company’s Integrated Cyber Defense vision. • Support stakeholders across the EMEA marketing and sales functions with product and messaging expertise and market intelligence across all Symantec solution areas.• Serve as the primary subject matter expert in the region with regards to roadmaps, product capabilities and positioning, and market intelligence. • Responsible for leading the successful execution of product launches in EMEA, coordinating the efforts of regional demand generation, AR, PR, field and channel marketing.• Speak and present at a wide range of public and online events, including being a company spokesperson during interactions with analysts and journalists.

Bucharest, Romania

• Moved to Romania in 2015 to take leadership of worldwide communication and content team at Bitdefender.• Built a company centric analyst relations program greatly improving reach and mentions from a previously product centric only AR strategy• Reporting directly to COO with dotted line to CEO, leading worldwide communications, PR, Analyst Relations and Content team for cybersecurity software vendor Bitdefender• Managing a team of 15 people globally, 6 PR agencies and 5 external content writers.• Built corporate and internal communications program from scratch in 6 months and deployed globally• Re-organized communication department by customer target (enterprise or consumer), hired team members globally and developed planned content driven communication plans versus previously re active PR• Built a content team servicing both PR and Marketing on thought leadership topics.• Relaunched Bitdefender blogs, and made them award winning content delivery platforms in less than 12 months after relaunch (Best Overall Security Blog 2016 for the threats related blog and Best Corporate Security blog 2017 for the business related blog)• Built crisis management procedures• Led the company messaging repositioning initiative with a BtoB focus and Corporate website overhaul• Awarded Best in house PR team 2017 by PR Awards Romania

• Headhunted to play a pivotal role within EMEA and build the consumer marketing team and processes in a previously exclusively enterprise focused company to successfully re-launch the consumer business in EMEA. • Drove programs, budgets, teams and campaigns leading to direct revenue growth of 20%+ year on year.• Established business processes so that all channels (retail, resellers, VARS and online) and countries worked together and leveraged similar programs.• Drove the corporate branding and communication budget for all customer segments in EMEA. Delivering integrated branding campaigns including sports sponsorships, social media, online and offline advertising, PR across both BtoB and BtoC.• Built a consumer PR organisation, hiring agencies in major markets (France, UK, and Germany) to take the Trend Micro brand and products to the mainstream press.• Built blogger relations programs and a social strategy to increase online coverage and establish word of mouth communications• Established processes to delegate Facebook and twitter content feeds to the PR agencies, creating regular fresh content, freeing up my team to focus on revenue generation activities.• Ensured regular and consistent market performance feedback to the General Manager of Consumer Worldwide and the VP of Marketing located in the U.S and other key stakeholders as required.

• Rapid-turnaround rebuilding of the BtoC Distribution Marketing processes to maximise MDF return and restore a healthy working relationship with main broadline distributors such as Tech Data and Ingram Micro, resulting in a distribution marketing planning methodology leveraged across countries.• Built Norton’s product strategies across France and Benelux, enabling Norton customers to stay protected everywhere they go and across all platforms.• Developed marketing launch plans and new product introductions for South Europe, combining worldwide strategy and market imperatives. Reached revenue and market share objectives.• Delivered product launch plans in region: market data analysis, sales and marketing enablement, positioning, messaging, market intelligence, virtual project team management, competitive analysis , pricing, roadmap.• Trained staff internally and external teams on products, strategy and technology.• Led the drive and introduction of SOHO and SB hardware based protection devices in France and the Benelux.• Produced play books and tools to ensure sales success through various business models (partnership, retail, e-tail, e-commerce, OEM, ISP, Mobile app and freemium approaches)• Managed the whole consumer Norton PR from agencies right up to being the key spokesperson and evangelist for security topics in France.• Built security awareness programs with the French government and delivered speeches at the French senate on the topic.• Conducted over 100 TV/Radio interviews in leading media• Wrote white papers and articles on computer security

• Management of product launches and follow up of launch plans for a 10+ product range and 30 million $ business.• Created and adapted marketing messages and packaging, positioning and pricing for the French and Benelux markets.• Developed pan-EMEA multi channel end user promotions and trade marketing programs (12 languages, 17 countries)• Internal, partner and press product trainings and presentations• Contact for product managers and localization managers based in Ireland and the U.S

• In charge of all online activities and development for France (SEO, advertising, launching local sites)• Organisation of Enterprise Accounts customer seminars and trade show booths• Marketing tools and custom packaging development• Direct Marketing Programs

Business School, International Sales And Marketing

International Baccalaureate In Maths And Sciences