I've loved the enriching journey of nearly two decades in integrated marketing communication and brand advocacy across various verticals. Working with pioneers in the industry and start-ups to build brands and establish channels of communication lent a deep understanding of consumers and contextual behaviours. The awards and recognitions in these years have served as constant motivation to stretch beyond the box.I believe interactive experiences, cross-functional thinking, technology, collaboration, data, and 'looking up at the world’ as the master says, are the way forward.