Digital Strategy Development:-Formulate comprehensive digital marketing and e-commerce strategies aligned with business objectives.-Identify target audiences and devise plans to reach and engage them effectively.E-commerce Optimization:-Evaluate and optimize e-commerce platforms for improved user experience and conversion rates.-Implement strategies to increase online sales and customer retention.SEO and Content Marketing:-Conduct SEO audits and develop strategies to improve search engine rankings.-Oversee content creation and distribution to enhance brand visibility and authority.Paid Advertising:-Plan and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, etc.-Monitor and optimize ad performance to maximize ROI.Data Analysis and Reporting:-Utilize analytics tools to track and analyze website and campaign performance.-Generate regular reports to measure the effectiveness of digital marketing efforts.E-commerce Technology Integration:-Stay updated on the latest e-commerce technologies and recommend integrations that enhance user experience and streamline operations.Customer Relationship Management (CRM):-Implement CRM strategies to build and maintain strong customer relationships.-Use customer data to personalize marketing campaigns and improve customer satisfaction.Team Collaboration:-Collaborate with cross-functional teams, including sales, IT, and design, to ensure a cohesive digital strategy.-Provide guidance and training to internal teams on digital marketing best practices.

-Conduct market research to identify target audiences and market trends.-Analyze competitors and industry benchmarks to inform media buying strategies.-Develop media plans based on campaign objectives, target audience, and budget constraints.-Work closely with clients to establish advertising budgets.-Allocate budgets across different media channels to maximize reach and impact.-Coordinate the execution of media campaigns, ensuring timely and accurate placement of advertisements.-Monitor and optimize campaigns to improve performance based on key performance indicators (KPIs).-Analyze campaign performance data and metrics to assess the effectiveness of media buying strategies.-Provide insights and recommendations for continuous improvement.-Collaborate with clients to understand their goals and objectives.-Provide regular updates on campaign progress and results.-Stay abreast of industry trends and advancements in advertising technology.-Utilize ad tech tools and platforms to enhance targeting and measurement capabilities.-Develop innovative and creative media strategies to capture the audience's attention.-Collaborate with creative teams to align messaging with media placements.-Ensure that all advertising activities comply with relevant regulations and industry standards.-Stay informed about changes in advertising laws and guidelines.-Prepare and deliver comprehensive reports on campaign performance, providing actionable insights.

-Develop and implement digital marketing strategies.-Oversee various digital channels and campaigns.-Analyze performance metrics and optimize strategies.-Plan and execute content marketing campaigns.-Develop engaging and relevant content.-Manage content creation, distribution, and promotion.-Develop and implement social media strategies.-Create and curate engaging content for social platforms.-Monitor social media channels and engage with the audience.-Plan and execute email marketing campaigns.-Segment and target email lists.-Analyze email campaign performance and optimize.-Manage paid advertising campaigns.-Conduct keyword research for PPC ads.-Monitor and optimize ad performance.-Analyze data from various digital marketing channels.-Provide insights and recommendations based on analytics.-Track and report on key performance indicators (KPIs).

Digital Strategy Development:-Develop and implement comprehensive digital marketing strategies aligned with business goals.-Identify target audiences and create campaigns to reach and engage them effectively.-Stay updated on industry trends and competitor activities.Content Creation and Management:-Create and curate high-quality, engaging content for various digital channels (websites, blogs, social media, email).-Manage content calendars to ensure a consistent flow of content across platforms.Social Media Management:-Develop and execute social media strategies to increase brand awareness, engagement, & follower growth.-Monitor social media channels for trends, feedback, and opportunities.Search Engine Optimization (SEO):-Conduct keyword research and optimize website content for search engines.-Implement on-page and off-page SEO strategies to improve website rankings.Email Marketing:-Plan and execute email marketing campaigns to nurture leads and retain customers.Paid Advertising:-Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, & others.-Monitor ad spend, analyze performance metrics, & adjust strategies accordingly.-Analytics and Reporting:-Use analytics tools to track, measure, & report on the performance of digital marketing campaigns.-Provide insights and recommendations for continuous improvement.Website Management:-Website development to ensure the website is optimized for user experience and conversions.-Monitor website analytics and implement improvements based on user behavior.Digital Asset Management:-Oversee the creation & maintenance of digital assets, including graphics, videos, and other multimedia content.Budget Management:-Develop and manage budgets for digital marketing campaigns, ensuring efficient allocation of resources.Collaboration and Communication:-Work closely with agencies and cross-functional teams, including sales, product development, and creative teams.

Oversee and manage marketing across all channels for Modern coast express Ltd.This includes:- Developing and executing annual E-Marketing plan- Budgeting for online marketing campaigns.- Tracking, analysis and control- E-Database and e-mail campaigns- Search engines’ optimization and Search engines' marketing (SEO & SEM)- Preserve brand standards and price consistency across all online distribution channels.- Gather and analyze intelligence on markets’ threats and opportunities.- Manage various e-tools. For example: (Customer Relationship Management), Social Media Management Platform …etc.- Build a destination-focused web strategy.- Establish and manage strategic targets for online booking.- Stimulate support and development of the online strategy within the Company.

Oversee and manage online marketing across all channels for Modern coast express Ltd.This includes:- Developing and executing annual E-Marketing plan- Budgeting for online marketing campaigns.- Tracking, analysis and control- E-Database and e-mail campaigns- Search engines’ optimization and Search engines' marketing (SEO & SEM)- Preserve brand standards and price consistency across all online distribution channels.- Gather and analyze intelligence on markets’ threats and opportunities.- Manage various e-tools. For example: (Customer Relationship Management), Social Media Management Platform …etc.- Build a destination-focused web strategy.- Establish and manage strategic targets for online booking.- Stimulate support and development of the online strategy within the Company.

Jumia is Africa's #1 Online Shopping Mall. Order Now & Pay at Your Doorstep.Nationwide Shipping · Pay Cash on Delivery · 7-Day Free Return.As a CRM Manager at Jumia, my role(s) was:• Designing and managing transactional email templates• Designing and Managing Email marketing templates• Managing daily newsletter roll-out status• Management of customer email database.• Coordinate with graphics manager for newsletter banners• Creating and managing marketing voucher codes• Coordinating with the Commercial Planner to create the email marketing channel calendar• Generation and analysis of CRM reports using various tools e.g Google Analytics• Manage and dispatch the customer satisfaction survey on a weekly basis.• Advising on the best marketing trends based on the customer behaviour

Software development, Implementation Engineering, Requirements specification, web development, Documentation