Chief Marketing Officer in Blackpier

Within the banking and insurance sector, we develop the best possible user experience ensuring that the interface of any system or device is centered on the end user. To get solve usability problems of all kinds and thus improve EFFICIENCY in all kinds of processes we perform for our clients:Expert heuristics: following the basic principles of usability (http://es.wikipedia.org/wiki/Usabilidad) .Group dynamics: involving the end user in order to collect their feedback at various stages of the design process.Card sorting, classroom and remote (online).Wireframe or conceptualization: potential landing ideas transformed into flows and screens.Design Layer (look & feel): from concept to final design.Prototyping: functional navigation system designed for a higher quality of result presentation .Test with users (in different stages of development, proof of concept / design / prototype by the end user): qualitative and quantitative tech eyetracker with http://www.youtube.com/watch?v=tpLUkKN3AWE (test advertising impacts on banking) products, test mobiles (with iPhone, BlackBerry, Android...), ATM test with eye tracker technology , express test (test A / B of advertising concept , etc), quantitative results (efficiency, efficiency and satisfaction) before applying usability VS results once we applied usability.

Web development and consulting projects for individuals.

Programmer