Consulted over 40 nonprofit, for profit and social impact clients focused on marketing, operations, design, business strategy and research solutions. Over 15 years of qualitative research experience, including mixed methodologies ranging Critical Ethnography, focus group facilitation, one on one interviews, immersion, probes, surveys, observations.Conducted process and HR audits to co-create systems to increase production efficiencies, streamline interdepartmental collaboration, and identify and implement tools for operations.Skilled in strategic design and innovation having worked with clients to identify their market position, value proposition, as well as marketing and communication strategies and developing prototypes to test out minimum viable products.Skilled in partnership development, including private, government and nonprofits sectors to collaborate and co-create design opportunities.Experienced having been a part of over two dozen website design, including collaborating with clients to create creative briefs, building sites and/or working with vendors to create their sites.Created communication design assets including video, eBooks, social media assets, posters, digital ads, to name a few.Worked with clients to develop or improve their marketing and content strategies across digital, social and activations.Skilled in team development and management having assembled and/or managed teams from 2-15, both in person and remotely. Experienced in digital ad buying and campaign management working with budgets $30k+.

Developed an interactive and case study-based curricula in order to teach the fundamentals of strategic design, and critically reflect on the core principles of design research, design thinking, business strategy and innovation. Anchored in a Freirian and Socratic approach, I developed student’s leadership and facilitation skills, social/emotional knowledge, and core principles of listening by centering the user’s experiences

One of thirty two appointed commissioners to the NYC Mayor’s Office on Gender Equity, working to expand and increase safety and inclusivity, regardless of gender or sexual orientation. Member volunteer on the Reproductive Justice and Safety working groups

Developed and led the organizationʼs rename and rebrand process including a website redesign, which was accomplished in under six months and included over 60 internal and external stakeholders. Oversaw $500k+ annual department budget. Developed and implemented processes and tools to streamline interdepartmental workflows. Managed partnership relationships with public, private organizations, and funders, such as P&G, UNFPA, LʼOreal, UN Women. Rebuilt the comms department, including new staff hire and management. Launched and oversaw the social digital marketing strategy, including an instagram organic growth rate of 5k% in three months and an average email open rate of 28%.

Label co-founder tasked with building brand, brand identity and business strategy.Leveraged the Culture Incite communications strategy, which included leading workshops with staff to develop the brand’s core values, which I then adapted to marketing and business outputs. Supported business development opportunities, which included partnering with local, national and international brands, such as Red Bull, Boiler Room. Developed marketing strategy on communications and business development initiatives growing the brand's digital marketing platforms, including follower growth from 0-45k. Created design briefs for album, event and products. Expertise in campaign evaluation, including monitoring and reporting. Experienced in digital ad buying and campaign management working with budgets $30k+. Event design and planning, including ticket sales strategy, co-managing the brand’s 15k watt sounds system, as well as event programing/lineup, partnerships and activation. Experienced in press and PR partnerships, including the Wall St. Journal, NPR Vice, RBMA. Email campaign design and management securing an average open rate of 32% open-rate.

Coordinated online digital marketing and content campaigns, including facebook pages management. Supported and tracked marketing and ad campaigns.Developed integrated advertising campaigns for ad buyersCollaborated on ad activations with brands, such as Makers Mark.Helped with activation event production, including set up, run of show and performer coordination