Damian E. Urena, Ph.D. Email & Phone Number

Princeton, Nj, Us

As a Commercial Strategy Consultant at PSG Life Sciences, I specialize in delivering in-depth market access analyses and formulating high-impact go-to-market strategies for life sciences companies. My expertise spans across market analysis, brand/product positioning, business development, and channel/distribution performance optimization. With a deep understanding of the evolving life sciences landscape, I help clients navigate market dynamics, drive growth, and improve market access and profitability.

Radnor Township, Pennsylvania, Us

Led the strategic management of a global portfolio overseeing product development, new product introduction (NPI), product positioning/sales enablement, pricing strategy, market analysis, and business development.Highlights:➢ Managed, developed, forecasted, and met yearly targets for a global genomics portfolio focused on North American and European markets➢ Coached and enabled portfolio managers to drive strategic portfolio development initiativesthrough data analytics and life science customer workflows trends➢ Led creating of cross-functional initiative that resulted in implementation of new life sciencescommercial strategy for biopharma and healthcare accounts➢ Developed business line by introducing fastest growing product partnership to the portfolio (basedon market analysis) projected to contribute 10%+ of total portfolio revenue in the first year➢ Led business development initiatives by securing strategic product partnerships for growing areasincluding NGS, gene editing/CRISPR, and digital PCR technologies➢ Drove product launches to completion by working cross-functionally with associated departments➢ Created multi-year roadmap strategy with clear KPIs based on competitive analysis, market trends,market share, and voice of customer initiatives➢ Led pricing/financial strategy updates through market intelligence and finance collaborations

Burlington, Ma, Us

Led business unit with responsibilities spanning product development, profit and loss management, pricing strategy, product positioning/sales enablement, forecasting, team management, and go-to-market strategy planning.Highlights:➢ Achieved double-digit % growth YoY consistently for developing synthetic DNA business line through market analysis, business expansion, pipeline reviews, and commercial teams training/enablement➢ Accountable for profit and loss management, business performance reviews, pricing strategy,operations planning, forecasting, and meeting targets for DNA and RNA oligos business➢ Created business case, secured multi-million dollar investment, and managed the budget frominception to implementation resulting in a new oligonucleotide synthesis laboratory setup➢ Led product development strategy through collaboration with R&D, operations, commercial teamsthat resulted in second fastest new customer acquisition business line for the company➢ Trained commercial teams on value proposition, competitive landscape, and target customers tooptimize field activities and lead generation funnels➢ Led/coached operations leaders to implement continuous improvement growth practices inalignment with competitive landscape, voice of customer insights, and corporate financial goals

Headed the development and implementation of go-to-market strategies for high growth business lines including new product introduction, product differentiation, market analysis, voice of customer (VoC), and market segmentation initiatives.Highlights:➢ Developed and implemented sales strategy that led to double-digit % revenue growth (in a double-digit multi-million dollar business line) through differentiation in the NGS services market➢ Identified market segmentation opportunity and pitched product development strategy tocorporate that resulted in new/differentiated service level offerings for the company➢ Led new product introductions by working with operations, corporate, and commercial teams todevelop/implement a go-to-market strategy➢ Managed/coached a team of junior product marketing managers and developed their careers➢ Led market segment based campaign generation that resulted in 20% increase in customerengagement➢ Performed extensive market research including competitive analysis, voice of customer surveys,and journey mapping exercises in the NGS and gene synthesis services markets➢ Trained sales team on value propositions, product differentiation, and target audiences to ensureeffective product launches➢ Collaborated with sales, business, and lab operations leaders to align on execution of marketingstrategies➢ Promoted brand awareness by leading technical presentations at customer sites

Managed a team of scientists responsible for technical consultations, project management, and generating quotations for custom services.Highlights:➢ Managed a 15+ member team overseeing customer projects for a wide range of molecularbiology services including NGS, gene synthesis, cloning, and custom Sanger sequencing projects➢ Implemented new performance metrics and staffing model to optimize service level in afast-paced environment – won “Team of the Year” award➢ Trained 10+ Ph.D.-level scientists to deliver superior customer support in genomics services➢ Improved customer experience by working extensively with lab operations, IT teams andbusiness leaders to implement an online order status tool for customers➢ Created team budget based on forecasted workload and customer acquisition/retention goals➢ Worked extensively with Asia operations teams to meet US customer/market demand➢ Produced technical content and led technical presentations during customer visits➢ Served as a dedicated project manager for VIP accounts to ensure satisfaction and retention

Doctor Of Philosophy (Phd), Biochemistry With Molecular Biology Concentration

Bachelor'S Degree, Biochemistry And Molecular Biology