I am the Executive head of Marketing for Momentum Health Solutions and have worked in the healthcare industry for more than 30 years, starting my career in the gap product insurance business and then moving to providing healthcare advice to individuals and small companies, and later to some of South Africa’s largest corporate clients. I joined Momentum in 2008 with the sole responsibility of market positioning and brand exposure of Momentum Medical Scheme, the 3rd largest open medical scheme, as well as other healthcare solutions offered by Momentum, like Health4Me, which is an affordable health insurance product.My experience and knowledge of the healthcare industry gives me a well-rounded understanding of consumer and market needs. I believe that wellness and wellbeing are the cornerstones of financial wellness and my vision for healthcare products in South Africa is to continuously aim to tie consumers’ health to their wealth. I am passionate about the healthcare industry and Momentum Health Solutions’ business purpose, to provide more health for more South Africans for less.