Damian Dawson Email & Phone Number

Atlanta, Georgia, United States

- Launched Coca Cola’s largest global brand program of 2022 'Coke Studio' with content from music artists BIA, Halsey, Khalid and The Kid Laroi resulting in 1.8 billion+ impressions and increasing market share to highest rate in 5 years. - Activated Smartwater’s “Gilded Glamour” limited-edition release for the 2022 Met Gala. - Led social strategy for Gold Peak Tea and Simply Beverages. Increased brand sentiment positivity by 4% and 6% respectively. - Partnered with Sam's Club leadership to launch their 2022 + 2023 DE&I Social Initiatives to authentically tell stories of underrepresented groups by providing researched analytical data and cultural insights (Black History Month, AAPI, Native American History Month, and Hispanic Heritage Month).

Detroit, Michigan, United States

- Hired and managed 1xRUN's Global Creative Director, Art Director, and Director of Operations to restructure their Creative and Operations departments. - Led 1xRUN's 10-year anniversary brand identity refresh which resulted in their largest gross merchandise volume in a 6-month period. - Worked with globally renowned artists to create exclusive brand collaborations and merchandise for 1xRUN with Shinola, Detroit Pistons, FazeClan, Polaroid, Highsnobiety, and Hypebeast.- Executed affiliate marketing campaigns to drive conversions through Share-A-Sale.

Detroit, Michigan, United States

- Led Creator + Influencer Partnerships across StockX verticals (Sneakers, Streetwear, Handbags, Watches, and Collectibles) resulting in $3 Million Earned Media Value and 209% AVG ROI. - Partnered with StockX art, content, and PR teams for first-ever "Pre Day for Yee Day" Celebration with Angela Yee and Live Nation in NYC.- Produced the first-ever "StockX 313 Day" activation in partnership with TIDAL.- Managed an influencer marketing coordinator and interns.

Detroit, Michigan, United States

- Developed, pitched, and activated social media strategy campaigns that resulted in over 50 million streams via digital streaming platforms such as Apple Music, Spotify, Soundcloud, and Youtube. - Led creative direction, influencer marketing, and performance marketing to increase ticket sales by 415% (Stuck In The '90s). - Activated brand partnerships with LYFT, TIDAL, Detroit Red Wings and Detroit Vs. Everybody. - Led PR strategy for music artists and secured digital placements with media outlets such as Yahoo Music, Huffington Post, BET, VEVO and MTV.

New York, New York, United States