Damian Frankcom Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Australia

Damian works with some of Australia's and the regions biggest brands, helping to deliver knowledge discovery and marketing optimization.

London, United Kingdom

• Build analytics team and infrastructure to support analytics team
• Data Auditing/ data enrichment through primary research or third party data sources and development of single customer view to provide consumer insight, targeted acquisition/ retention strategies and campaign executions
• Segmentation and defining profitable customer behavior to aid retention and up selling. As well as attitudinal, claimed behavioral, demographic and geodemographic segmentation techniques in B2C & B2B markets
• Share of wallet/ market sizing and brand U&A to identify market profit & growth opportunities and help develop strategy for clients, customer promiscuity and price elasticities within the market
• Key drivers of sales/ loyalty, micro modelling and decision making heuristics to aid clients test new propositions and price points using simulators
• Database administration, cleaning and analytics to support eCRM and DM activities and implantation of segmentation algorithms on databases

United Kingdom

• Producing and presenting Power point slides to clients
• Providing timely and accurate analysis to address client issues
• Advising on research and questionnaire design to answer key client questions
• Coordinating and managing statistical analysis conducted by others in the region

Melbourne, Australia

• Accurate & timely analysis of data
• Producing electronic client & internal deliverables on a number of platforms
• Coordinating and quality assurance of statistical analysis conducted in the region
• Training and dissemination of information throughout the region – including outsourcers & external clients
• Helping with internal interpretation and application of results
• Automation and development/support of macros, programs and software