Damian Smyth Email & Phone Number

London, GB

London, England, United Kingdom

Set-up of and direction of the commercial output of a Global Sales team of 6, driving innovation of sponsorship packages across OTT and digital environments.- Strategic direction: Development of commercial strategy for Global Sales team.- Commercialisation: Setting direction to maximise monetisation of DAZN assets,responsible for multi-million $ global.

London, United Kingdom

Migrated into DAZN as business priorities shifted and Perform business sold. Responsible for the commercial output of a Central Strategy team of 4, working both on global proposals and collaboratively working with local Sales & Strategy teams in all markets. Responsibilities include:- Creation of central commercial strategies for local market adaptation.

London, United Kingdom

Formed part of the Leadership team at the agency’s inception. Delivered sponsorship & digital/social strategies for all CONMEBOL competitions and financial initiation of personnel to deliver editorial/social output for digital channels. Part of broader role at Perform/DAZN.- Maximising digital investment: Analysing & creating extensive digital asset.

London, United Kingdom

• Working within Goal Studios, the content agency at the heart of Perform Media's offering, responsible for strategic and creative campaigns delivered via Goal.com's broad global network.Responsible for strategic.
• Strategy & implementation: Working with digital & editorial teams to offer bespokecontent creation & media activation across goal.com website & social ecosystem.
• Commercialisation: Maximising revenue with brands including multi-million $ deals with Nissan & Santander, assisting both brands with activation of their assets across Goal’s UEFA Champions League content.

Paris & London

• Agency lead responsible for Nissan's global sponsorship of the UEFA Champion's League. Working collaboratively with Nissan Europe's and Global's Sponsorship teams to build familiarity for the Brand within the.
• Global campaign creation: Central planning & creation of campaigns,working with local market teams to deliver successfully.

Sydney, Australia

• Senior Client Service role at leading digital agency. Part of agency leadership team, and jointly responsible for the Client Service department. Appointed to manage the two largest accounts in the agency’s short.
• Macquarie – New business win which grew into a multi-million dollar account
• DT were engaged to partner Macquarie in their digital transformation journey, with specific growth in tools and services within the direct to consumer space (Internet Banking, mobile banking, wealth investment tools.
• Senior client relationship with multiple stakeholders from CEO to Digital Heads
• Negotiated remuneration model including monthly retainer and multiple SOWs ($50k-$2.3M)
• Set up of internal account operations including creation of dedicated account space, recruitment of key personnel and induction of culture within account team

London And Paris

Short-term contract to provide strategic input for Nissan Europe, utilising my previous experience working in the UK market. The role required me to collate and decipher market insights in preparation for the annual pan-European Digital meeting. Role required meeting with all 8 European markets, and converting their input into content workshop for meeting.

London, United Kingdom

• Responsible for the business growth and management of the Nissan GB and British Olympic Association (BOA) accounts. Specific responsibilities and achievements included:
• Nissan GB – digital agency of record responsible for 5x web platforms (updates and maintenance), Brand/product campaigns, media activities, social media, mobile and outdoor digital
• Originally worked exclusively with the Communications team, but pitched and won business with other departments: Retail (web platform for 200+ dealerships and media assets), Aftersales (web platform and media assets).
• After departure of MD at Duke, effectively managed the office from a financial and operational perspective, reporting into Razorfish board
• During my tenure, the retained team grew from 5 to 11 personnel
• Drove the business into areas Digitas was not renowned for, including Social Media and mobile

London, United Kingdom

Consultancy role to facilitate the growth of the digital offering in a small digital brand experience agency. Responsible for the management & new business development of all digital solutions, including mobile communications and development of digital content for specialist iblink hardware (Digital 6 sheets & sites in retail environments).

London, United Kingdom

• Originally employed to facilitate growth of small Interactive department, with responsibility shifting to running of department and management of all interactive projects. Responsibilities varied from the generation of.
• Yahoo! – Managed global account leveraging sponsorship of 2006 FIFA World Cup™. Responsible for web strategy development, running and growth of account & maximising new business potential
• Chevrolet – Interactive project win, developed microsite and online game to promote licence of Transfromers movie across 10 markets and 8 languages
• Gillette – Oversaw Gillette FIFA World Cup™ campaign including development of global online promotions and banner campaigns across 55 markets globally
• Duracell – Managed build of promotional microsites across 15 European territories
• AIG – Delivered various online promotions to promote AIG’s sponsorship of Manchester United

Implementation of events focused on demoing handsets and driving UK salesPowerade - Drafting strategic response to brief for Powerade Powder productsDiageo - Implementation of national on-pack / web promotion across 8 Diageo brandsSky Sports - Leveraging Sky's Premiership coverage via roadshow events at Comet outlets in UK3 Mobile - Implementation of.

Full client service from concept development to full implementation of fully integrated campaigns (co-ordinating with PR/design/advertising agencies)Responsible for interactive elements; managing development of promotional and brand websites and SMS platform with mobile marketing supplierResponsible for promotional budget (including internal budgeting and.