Built a team of experienced growth and SEO consultants providing product led-organic growth strategy and execution. With a combined 40+ plus years experience in our small team we focus on driving bottom line growth from day one. Our current clients include Private Equity, Venture Capital and a number of private clients (big and small!). Contact me if you're looking to discuss your growth needs

• Launched in-product conversion experiments, where users were given free access to our AI tutor at several points in their journey to enhance learning. • Led several technical projects, where I educated, and directed, infrastructure and backend engineering teams to improve how we render content for users and bots (technical SEO). These projects stopped the annual drop in student traffic Khan Academy saw over several years, and led to the first student traffic growth since the start of the Pandemic• Managed and nurtured the development of several Product Management and Marketing staff

• Shipped the world’s first AI Tutor, Khanmigo. Leading the UX, engineering and data teams to define and deliver sign-up flow and initial user experiences.• For 6 months prior to the launch of ChatGPT 4.0 in March 2023, I researched and tested our Expert Model alongside OpenAI staff while in stealth mode. This research led to multiple AI/SEO growth projects for my team

• Specialized product manager role where my primary goal was to grow organic traffic from Google. This included product management duties such as quarterly planning, brief socialization and execution with engineering, analyst and design partners• Lead a series of projects in 2021 to improve the overall quality of our domain, reducing the number of low quality pages on our site with no loss of signups and a steady improvement to SEO traffic. This work also made our Googlebot crawl more efficient, as Google users were able to discover our content sooner• Improved user engagement via the links above the fold on our content pages. A significant portion of the pages being linked to were deemed to be ‘low quality’ in other back-end systems, implying our users may have a negative experience when clicking through. Conducted a user test where we saw an improvement of Bill-Through-Rate and time spent on apps; it also coincided with a significant improvement to SEO traffic. This learning evolved into a second phase of machine learning to better select internal links for ‘high quality’

• Product lead for SEO in the Engineering team. Set overall direction for SEO improvements to the website. Researched and implemented strategies around internal linking, structured data and content which led to a doubling of traffic on our high value book and audiobook business in 2020• Adjusted SEO KPIs, goals and reporting processes in collaboration with our analysts. When we lost 40% of our document traffic due to a Google update in May 2020; this data was vital in identifying the issues with different categories and page types within our documents corpus; we managed to earn back that loss in 12 months• Lead project to develop automated feeds for Google’s Action Knowledge Graph (books and audiobooks). Set up a working group of analysts, back-end and infrastructure developers. I lead communication, set requirements and developed sample feeds. This project was launched in May 2020 and saw a significant increase in subscriptions

Boutique Technical SEO Agency• Led strategy and technical SEO efforts for several global enterprise accounts; including eBay global, Vrbo/HomeAway, and Albertsons Group• Built eCommerce category clustering for eBay, lifting traffic to high value niche page sets by 5% in a quarter• Saved 15% of server costs for VRBO/Homeaway with the large scale removal of duplicative and detrimental webpages

Independent Vaporizer Manufacturer• Managed the bot-facing product aspects of the development of a new single page app website; established baseline for organic new user traffic, increasing it by 192% in 2017• Created a network of social influencers and integrated a bot system to invite new users and prompt trial via marketing integration to Facebook Messenger; drove up online trials by 30%• Devised and constructed a first responder discount program which tripled the amount of external links pointing to our site

Expedia budget travel brand• Managed and tested an Angular JS implementation for core landing pages in the rental car niche, lifted traffic by 30% in first 2 months• De-risked website for Google Penguin via link disavow cleanup and cut existing black-hat programs. Set-up QA processes, reducing SEO indexation errors by 90% in a quarter

Rent.com, LiveLovely.com and Apartmentguide.com• Our websites relied on feed based content, shared to all competing websites. We hypothesized that unique content would give us an edge in Google rankings, we tested and created unique content at scale which resulted in a 25% increase to traffic in the US over one quarter• Developed internal linking strategy to target long tail refinements on a per market basis. 80% of the test urls moved to first page of organic results; with an increase to traffic to RentPath sites by 38% YoY