🚀 15 years of XP ★ Freelance (9 years) ★ In-house (3 years) ★ Agency (3 years)➤ Large Enterprises • Mid-sized Companies, SMEs, Start-ups➤ Industries: Fashion, Cosmetics, Deco, Health, Insurance, Financial products, Home improvement, Travel, Legal,...➤ Markets: FR, US, UK, DE, IT, ES, NL, BE, CH➤ Volumes: +3.5M€ monthly revenues, +5M URLs, +1.5M SKUs🧩 TECHNICAL SKILLS 🧩🔍SEO :➤ Technical: crawlability, indexing, webperf, HTTP codes, log analysis➤ Onpage: information architecture, internal meshing, html markup, content➤ Offpage: backlinks, citations, e-PR, social signals➤ Specific: international, local, video, mobile, ASO, SXO📊Analysis:➤ Data analysis: implementation of data analysis tools and dashboards.➤ Performance monitoring: definition of KPIs, position monitoring, forecasting➤ Reporting: analysis and interpretation of results, adaptation of strategy, action plan🎯Strategy:➤ Semantic analysis: status of semantic universe, segmentation and sorting, prioritization➤ Planning: short-, medium- and long-term objectives, roadmap, alignment with business objectives➤ Benchmark: determination of competitors, analysis of commercial and SEO positioning, identification of opportunities (KW, content, backlinks, best practices)➤ Intelligence: SEO, technology, competition⚙️Execution :➤ Deliverables: technical specifications, content briefs, audit reports➤ Scaling: implementation of processes, templates, use of AI, API, automation tools➤ Project management: SEO project coordination, resource management, execution supervision, inter-team coordination➤ CMS: knowledge and use of CMS: Wordpress, Prestashop, Drupal, Shopify, Wix, Hybris🌟 INTERPERSONAL SKILLS 🌟🤝Relational:➤ Communication: SEO concepts, stakeholder management, explanation of results and recommendations.➤ Collaboration: working with teams: development, design, content, PR, marketing, offer, admin system,...➤ Training: evangelizing SEO concepts, sharing best practices➤ Customer relations: identifying customer needs, appropriating customer objectives, pedagogy💡Problem solving:➤ Problem identification: interpreting analysis signals➤ Solution development: developing and implementing solutions➤ Critical Thinking: In-depth analysis for informed, data-driven decision-making.