Damien Perrot Email & Phone Number

Paris, Fr

Paris, Fr

Leading the global Paid / Owned / Earned ROI Research plan, enhancing the understanding of synergies existing between them,Shaping ROI models definition with Business & Insights teams (Mix Media Modeling, Ad Effectiveness, etc.),Partnering with Data Operations to ensure Data quality, reporting, alerts, and suggest solutions to improve reliability,Implementing a creative forward-looking mindset to support with new data streams opportunities of actionable information,Defining Data segmentation across dimensions that make sense, inputting for Data Models evolution where and when needed,Animation of the Digital Performance & ROI Group Steering Committees, Development of training materials to cascade ROI across the organization,Creation of specific communications addressing the different audiences cross-divisions and across countries.

Sunnyvale, Ca, Us

International projects management (audience measurement, research programs & commercial sales support), Global ad effectiveness lead; implementing international custom measurement projects and demonstration tangible ROI of the company advertising solutions,Quantitative (global panels, online communities) and qualitative (focus groups, neuro-marketing, semiotics) research expertise,Championing of both 3rd party and internal integrated analytics tools (e.g. ‘Segments Manager’/data segmentation, ‘Digits’/census data, ‘Flurry’/mobile apps data , SEO/search queries analysis),Presentations to clients and media agencies (research contact for key strategic global accounts relationships. Auto: Renault/Nissan, BMW, Volkswagen; Travel: Air France, British Airways, Emirates; Entertainment: Disneyland Paris, Fox; Telco: Telefonica, Google…), Leading Yahoo France research activities overall.

Boulogne Billancourt, Fr

Strategic and operational coordination of national communication campaigns (TV, Radio, OOH, Print); managed the launch campaign of the new Nissan Note car (B2C & Fleet) across West Europe Region,Cross-media campaign measurement and advertising effectiveness program enhancement (Nissan brand health tracker, campaign research post-test, design and implementation of an attribution modelling between traditional and digital communications, developed a Paid/Owned/Earned internal matrix reporting),Always on watching and overseeing digital and social media strategy (fueling insights and creating internal efficiency between digital levers SEO/display/Nissan websites & social accounts/CRM),Supervision and reporting of communication strategy of the Netherlands (monitoring budget and media planning; also responsible for creative assets localisation in compliance with global central business unit strategy).

Paris, Île-De-France, Fr

Analysis and reporting of print/digital audiences (websites/apps products across a large range of editorial categories: news, personal financing, business, entertainment/movie, housing/decoration and lifestyle),Social media listening (eCairn) – design of influencer marketing programs and management of social communities (e.g. women lifestyle; curly hair community/beauty products testing), Trendspotting across social platform to help editorial teams to identify hot topics,Elaboration of strategic tools to support sales (audience, product, consumer behavior…), help with the implementation of a new sales credential app – plus in charge of back end technical data update,Carrying out studies on a consumer panel for research purposes (e.g. end-to-end realisation of a survey about “tablets use and AB+ consumers” – presentation to key clients, production of a print leaflet/editing and PR releases in many tech industry websites.

Chicago, Illinois, Us

Segmentation, targeting and positioning (e.g.: picturing IWC (Richemont) clear brand positioning definition amongst watches competitors and Rolex leadership – presentation of the project at IWC headquarters in Switzerland). Brands’ building and supporting luxury & healthcare groups to embrace digital (e.g: assessment and digital media consulting for Celine/LVMH),Proprietary tools championing and development (e.g. SIMM TGI, TouchPoints Analytics, Brands Reputation surveys),Message strategy and media planning (media metrics evangelisation, strategy and tactics – training of junior sales team). International dimension with the rise of Asian market for luxury clients (e.g. adaptation of Guerlain messaging strategy to Chinese consumers),Trends watching and consumers insight (writing of insights articles, prospective information to fuel industry knowledge (clients: Orange, Sanofi Aventis),Contributor for an editorial partnership with HEC Paris Business School (writing of articles about the branding strategy of today business leaders).

Mba, International Marketing And Comunication

Mba, Marketing, Economy And Comunication

Classes Préparatoires Scientifiques, Pcsi/Pc