Industry: Sustainable mobilityFifteen empowers cities of all sizes to provide universal access to active travel with fully integrated and customizable bike rental solutions, accelerating the shift away from cars.Fifteen is the result of the merger between sustainable mobility leader Smoove and technology startup Zoov.Key Achievements so far:- Defined the company's new positioning, introducing the “Augmented Bike Networks” category and the Fifteen brand- Developing and refining go-to-market strategies for key markets.- Building the sales pipeline through demand generation and account-based marketing.- Working hand in hand with the Revenue team, driving a 90% tender win rate in France.- Leading strategic projects to boost revenue, from positioning to upselling strategies.

Keewe (2023 - )Feels (2023 - )Wheere (2023 - )Blast.club (2023 - )Melba (2024 - )

Industry: Sustainable mobilityAs Zoov’s first marketing hire turned CMO, I helped establish the brand as a leader in shared e-bike technology.Key Achievements:- Orchestrated a high-impact product launch, securing features in TechCrunch, VentureBeat, and Engadget.- Managed communications, from B2C marketing to product unveilings and funding rounds.- Directed UX and design efforts for the user app over two years.- Launched B2C marketing operations in two cities and transitioned the brand from B2C to B2B/B2G.- Played a key role in the merger with Smoove, establishing the leader of a new market category.

Industry: Consumer Electronics, Health TechMission: Lead Withings' global strategy for user acquisition, engagement, and conversion.Key Achievements:- Managed marketing campaigns across owned and paid channels to drive direct sales.- Directed product marketing and launch efforts for connected devices and app updates.- Boosted user retention with tailored lifecycle campaigns and personalized insights.- Strengthened brand loyalty through community activities and actionable health content.

Industry: ConsultingMission: Help leading luxury, online, and retail brands achieve revenue growth by optimizing their CRM strategies, digital marketing efforts, and customer analytics.Key Achievements:Marketing & CRM Strategy- Designed and executed online and offline digital strategies.- Developed and enhanced loyalty programs.- Optimized CRM practices and information systems- Audited and optimized CRM tools and processesDigital Marketing- Created and implemented cross-channel customer contact plans, driving engagement and sales.- Managed end-to-end CRM campaigns, ensuring successful delivery and measurable outcomes.- Designed and deployed clienteling tools for retail sales associates to improve customer service and upselling opportunities.- Acted as Product Manager for an in-house retail tech startup, overseeing development and launch.Customer Analytics- Conducted customer insights and segmentation projects to inform targeted marketing strategies.- Developed and monitored dashboards tracking customer behavior and campaign performance.- Delivered actionable recommendations based on in-depth analysis of online and offline customer behaviors.Clients included Chanel, LVMH, Cartier, Clarins, YellowPages, Bouygues Telecom, Sarenza, Allianz, and Generali.

Industry: Information TechnologyMission: Support IBM’s media presence and communication efforts.Key Achievements:- Wrote press releases and worked closely with PR agencies to ensure accurate messaging.- Secured over 10 interviews for IBM leaders, helping to showcase their expertise.- Helped organize a major press event at IBM’s headquarters, attended by over 100 analysts.- Monitored media coverage and analyzed IBM’s visibility compared to competitors.