In this role I lead strategic initiatives and oversee daily operations, ensuring the agency continues to deliver outstanding client outcomes.TribalVision is a unique blend of an elite consultancy and a full-service digital marketing agency backed by over 15 years of experience in the industry. Our seasoned team integrates with our clients’ leadership teams to define and implement marketing strategies that align with their business goals. The digital world is complex and constantly evolving, and our team works with clients to develop strategic insights, activating our clients’ brands by generating qualified leads to drive their revenue engine, and oversee a marketing transformation through sales and marketing technology that will keep you competitive. When done right, our collaborative digital marketing efforts deliver the power to grow your business faster and at a lower cost than any marketing effort or tool. That is TribalVision’s commitment to our clients.

Co-founded and built this digital marketing agency providing high-performing demand generation services to B2B and B2C clients across CPG, manufacturing, professional services, SaaS, and home remodeling industries. Leads marketing strategy and planning, manages account relationships, creates campaign budgets, and provides analysis and insights to generate new business opportunities and revenue growth for client companies. Key member of leadership team in supporting new business pitches, driving agency process improvements, overseeing financials, and managing a client services team of 13.▪ Achieved CAGR of 37% and grew agency to 70 employees▪ Increased accountability and efficiency throughout the organization by implementing a new entrepreneurial operating system (EOS), resulting in streamlined workflow and significant increase in accountability throughout the organization.▪ Supports client success by developing campaign strategies, monitoring performance and effectiveness and ensuring alignment with short- and long-term business goals, including: ○ Driving 1K+ SaaS signups in 4 months for a new product launch for a $1B international publicly traded automation company’s innovation division. ○ Increasing revenue by 263% and ROAS by 217% in 3 months for a baby product retailer. ○ Spearheading marketing strategy for B2C SaaS startup that resulted in the business’s sale to a $1B company. ○ Achieving 76% more efficient cost per acquisition on recurring gift donation (child sponsorship) for a global non-profit.

Led the transformation of company’s marketing function, transforming from a traditional media- driven marketing mix to predominantly digital in under 2 years. Oversight of $1M+ budget for one of the nations largest remodelers with Tier 1 branded building products. Directed demand generation initiatives including SEM and SEO, direct mail, programmatic, inbound and outbound telemarketing, social, email marketing, and publications.▪ Charged with moving to a digital first marketing strategy, implementing Hubspot as one of their first 300 customers and driving an increase of over 1500% in organic traffic and hundreds of net-new leads.▪ Overhauled in-house call-center from an inbound to primarily outbound model contributing to a net increase in revenue of 25%+ in 1 year.▪ Developed and grew email marketing database from 0 to 7K+ active leads in less than 1 year as a proof of concept.

Worked closely with the CMO to diversify the existing marketing campaigns from 90% Direct Mail (3 million pieces per month) and 10% Print Publications to 70% Digital Marketing in less than 3 years. Oversaw and optimized a $13M+ marketing budget across various marketing channel segments in a challenging industry environment. Analyzed various marketing campaigns on an ongoing basis to determine effectiveness, response, profitability, and optimizations.▪ Developed automated marketing dashboard via a database environment (SQL + Access) displaying vital metrics across the complete portfolio of marketing channels to determine effectiveness, profitability and future budget allocation leading to a 200% increase in ROI.▪ Spearheaded data reporting to bank leadership to enable decision making, leading to development of new financial products, expansion in the commercial lending department, and resource reallocation within the marketing budget.▪ Implemented and managed administration of Goldmine CRM, leading ongoing support, maintenance and training across the organization and resulting in a significant increase in deal flow.

• Assisted with administration and maintenance of project portfolio management tool.• Utilized SQL skills to modify existing reports and developed new queries based on user requirements.• Monitored project survey process and provided ongoing support including troubleshooting technical issues and responding to end-user questions and requests.• Performed data validation activities to ensure accuracy, consistency, and data integrity.