Enhance supplier brand identity and maximize omni-channel performance.• Develop strategies in collaboration with brands, monitor KPIs, and implementimprovement actions.• Analyzing and activating web strategies to boost traffic and conversions, including SEM (SEA, SEO). Co-creating retail media campaigns based on the PPC model.• Optimize product listings and manage customer reviews to boost web traffic andconversions. Achieved a customer satisfaction score (CSAT) of 90% by employing activereading and empathy in all customer interactions.• Launch new products and optimize assortment. Successfully launched 10+ products.• Manage marketing calendar, promotions, and commercial operations visibility both in-store and online.• Optimize product purchasability and recommend logistics improvements.

Collaborated with the product manager to understand market needs and trends.• Assisted in building product assortments.• Contributed to the performance management of product offers.

• Managed a team of 20 animators.• Handled budgeting and training of trainee animators.

- accompagnement dans le développement du site internet- analyse et utilisation des différents leviers de développement de la plateforme digital