Leading corporate, executive and marketing communications, press and analyst relations, and customer advocacy for the smartest conversational AI in the contact center game.

Develop and execute a customer-centric strategy utilizing a dedicated community platform, hybrid events, reputation management and compensated referral programs to increase brand perception and loyalty, while reducing support costs and contract churn. • Led vendor selection, managed implementation for two external platforms (community/advocacy and customer referrals).• Establish launch and maintenance KPIs tied to hard and soft dollar impact. • Manage enterprise content team as a core tenet towards community success, as well as functional expansion (including July launch of a new candidate Career Resource Center). • Build a team of social, community management and advocacy professionals that scales to demand. • Produce and host branded webinars featuring industry experts, channel and tech partners, with a future eye on customer spotlights.

Spearheading a variety of marketing efforts to foster and support passionate and vibrant local communities of consumers and business owners throughout Massachusetts.By The Numbers: • Growth: Catalyzed explosive community growth, tripling Yelp's regional daily contributors and increasing the superuser base by 600%. Social following exceeds 50,000.• Events: Produced and hosted more than 200 events and offline activations, from niche spotlights to multi-vendor festivals with 1,500 attendees.• Email Marketing: Curated content for a branded guide to local businesses, boosting opt-in subscribers from 12,000 to 648,000 in greater Boston. Authored 500+ issues with 8x the industry average CTR.• Strategic Partnerships: Solidified mutually beneficial co-branding and affinity programs with 300+ entities, including Boston Calling, the Nantucket Film Festival, Boston Pride, Cirque du Soleil, AIDS Action Committee, COCHON 555 (nationwide), and scores of regional NPOs and municipal events.• Advocacy/Education: Ignited audiences in dozens of industry, chamber and tech conferences as an invited speaker.• Leadership: Hired and trained 30 PTEs, average tenure 1.5-2 yrs.• Resource management: Accomplished all on a bootstrap budget and a mostly in-house tech stack.

Maintain existing client revenues and developing new business with a $1.3m book of business in the greater Boston, MA geography.• Client base covered the private sector spectrum: retail, manufacturing, energy & utilities, finance, healthcare & life sciences, creative agencies and print/broadcast media.• Three-time recipient of Winner's Circle status, exceeding sales quotas by 125% or more.

Pioneer hire for a newly developed role – this sales position was dedicated to developing new business in an existing Tier 1 global account.

Inside Sales Executive tasked with maintaining existing client revenues and developing new business with a named territory. Focus on healthcare payer and provider organizations in 2004-2005.