Damien Golla Email & Phone Number

Paris, Fr

Ville De Paris, Île-De-France, France

In charge of all theatrical activities, marketing, sales, publicity, and film acquisitions.

Neuilly-Sur-Seine, Île-De-France, France

Member of the joint marketing directors staff, in charge of all of the studios theatrical, home entertainment, and games new releases.Responsibilites and achievements : leading a team of 16 marketing headcounts (theatrical & Games Product Managers including two directors, Publicity and PR director).Joint marketing function in close collaboration with consumer data and media, franchise, sales and consumer products teams.The position reports to the SVP Marketing and Innovation France & Benelux.• implementation of a transversal organization within the video new releases and games teams. Acceleration of the theatrical audiences sharing with media agencies and for home ent releases.• Successful launch of key theatrical blockbusters : optimized targeting by using wb search internal tools (audience comps & clusters), performances metrics and insights analysis to build the marketing plan. New mix media approach leveraging the use of TV as a key pillar of the theatrical campaign , innovative publicity campaigns with lots of previously unseen in season activities (“apres premiere” concept). Tenet achieving 2,4M admissions, #1 title of 2020.• Overperformances of Home Ent new releases titles in EST formats in 2021 for unreleased in theaters blockbusters (eg Zack Snyder’s Justice League achieving 180k transactions, new all time #1 title for this format, as Wonder Woman 84, with 150 transactional EST formats).• Cross divisional collaborations for a franchise title eg Mortal Kombat between both theatrical and Games teams taking advantage of the release of the new reboot to generate incremental revenues for the games back catalog. Participation to an internal global franchise event, the DC Fan Dome, very first edition of a 100% dedicated DC fans event.• Multi title and cross studios campaigns promoting the TVOD format and involving platforms and distributors, theatrical data use implementation for HE campaigns in France and Benelux).

Neuilly-Sur-Seine, Île-De-France, France

Global theatrical marketing P&L Management, to generate high successes and ensure Gaumont’s leadership position vs other French cinema studios within the film distribution industry.• Inspire the team to build strong and best in class campaigns for all our distribution key titles (mainly local productions).• Build solid relationships with external producers, and participate to the growing of the Company’s business.• Liaise with stakeholders Management (distribution team, publicity and communication, social media) to make sure communication is consistent with campaigns pillars and objectives. Responsibilites and achievements :• Management responsibility for the following functions : Creative Manager, Product Managers, Promotion Manager, Trafic Manager, Digital Manager, and Trade marketing Manager.• Distribution and marketing P&L management to optimize rentals and grow company’s global margin.• Participation to one of the most successful period of the studio, particularly in 2017 with some of the biggest local successes during this year (« Patients », « Le Sens de la Fête », « Au Revoir la Haut », « Santa et Cie », all among the local productions top 10 this specific year).• Innovative creative campaign set up (« Brice 3 » with unprecedented digital creative content, involving talent Jean Dujardin).• The position reports to the Director of Distribution.

Paris

Film theatrical P&A budget management, media buy, media partners, digital, trade, promotions, event, publicity. Key Challenges :• Participate in the planning & strategy definition, execute themarketing plan for theatrical new releases.• Be the referent for the movie release (for internal stakeholders :distribution team, tech ops, publicity in addition to external partners),and make sure objectives are reached.• Identify new ways to communicate with our consumers, based oninsights and trend analysis.Responsibilites and achievements :• Market, performance metrics and insights analysis to help build themarketing plans (target, positioning, key pillars and tactics)• Execute the marketing plan for Theatrical new releases (media & data, analyze performance against budget, develop communications strategies in order to increase awareness, word of mouth and intent. Think digital to build innovative communication strategy and materials.• Title P&L Management, with a regular follow up with finance department. From 850k to 3.5M€ budget managed with an average of 8 titles managed per year. Sample of successfully launched titles : Ice Age & X-Men franchises, Maze Runner, DreamWorks animation films (How to train your Dragon 2, The Croods, Home), The Revenant, MazeRunner, Monuments Men.• Social media and influence : brief, manage external agencies, build thefilm’s global vision.• Reporting and relationship with international and Regional teams.• The position reports to the Theatrical Marketing Director.

Paris

ey Challenges :• Work closely with Theatrical sales team to optimize coordination and ensure visibility of the titles both in theatres & online. Same with the creative advertising external agency to ensure creative is consistent with the campaign goals.• Reinforce partnerships with exhibitors circuits, key brands & medias toensure top visibility of the Company’s titles in theatres.• Use distribution data to build plans in line with audiences specificities.Responsibilites and achievements :• Trade marketing P&L budget Management (cinema spots buying, trademagazines, promotional operations, billboards, POS).• Huge successes on key titles Managed : “Bienvenue chez les Ch'tis” (#1 all time box office for a local production), “Astérix at the Olympics”,“The Chorists”, “Camping”, Slumdog Millionaire, Into the Wild).• The position reports to the Theatrical Marketing Director.

Formation, Leadership, Change And Conflict Management

Master Of Art, International Marketing And Entertainment Business Management

Activities and Societies: Bureau des sports