Alongside my Group Omnichannel and Technology responsibilties, I lead our Business Intelligence, Campaign Analytics & Measurement, and Data Science Teams. We are responsible for creating efficiencies and optimizing business operations through quicker decision making processes driven by data, whilst supporting revenue generation through insight-led strategic selling, and creating sophisticated predictive algorithms to accurately forecast campaign performance and ROI for our clients. Fundamental to the success of this department is our oversight and governance of all data infrastrucure, as well as bringing new innovative solitions, specifically in AI, to drive technological efficiencies.

Based on the success of our Asia Pacific Digital Initiatives between 2016 – 2022, I transferred into a Group Role, to lead our Global Digital and Omnichannel LOB. I’m responsible for the development and implementation of our global omnichannel strategy and agenda – which is focussed on sales enablement, product development, technical delivery, partner management and innovation. I'm responsible for a portfolio of commercial technology platforms which is managed both in-house and via partners, which we commercialise either as SaaS solutions or standalone tactical campaigns. I lead a team of subject matter experts across 8 of our global offices, that specialise in sales, client services, technical project management, digital marketing, and data & analytics. As a member of the Senior Leadership Team, I work closely with our executive members to drive our growth as an organization.

Helping our clients supercharge customer experience and loyalty, using Omnichannel strategies: gamification, tactical O2O loyalty campaigns, mobile apps, & immersive metaverse experiences... Over the last 5 years I have successfully transformed our Asia Pac business by creating, implementing and executing our Digital & Omnichannel Strategy. This has positioned TCC as the leader of fully Integrated & Digitized Loyalty Marketing Campaigns across AP, supported by proprietary technology platforms and digital services. I have built out a Digital Centre of Excellence based out of our Hong Kong office made up of subject matter experts across the fields of digital marketing, digital creative & content, project management, technical & solutions engineering, data, insights & analytics - with a purpose of supporting our Commercial Teams to sell, commercialize, implement and deliver digital and tech solutions across the Asia Pacific region.

After spending several years establishing our digital strategy and successfully implementing our digital transformation initiatives, I took over responsibility for Digital across Asia and Pacific. > provide thought leadership and strategy around digital innovation for traditional loyalty campaigns and point-based programs > deliver fully integrated loyalty campaigns run on robust technology platforms > provide measurement strategies across digital platforms to track performance of digital marketing and campaign initiatives > identify opportunities for retail clients to activate, engage and retain customers across various channels using tactical and “always-on” digital initiatives > lead and advise on digital transformation for retailers with practical action strategies and measurable outcomes > establish scalable commercial models for loyalty programs, technology solutions and professional services> lead a team of subject matter expertsHallmark Projects of 20/21:- Ritchies Supa IGA Mobile Loyalty Platform (Launched 2020)- SM Retail Digital Engagement Platform (Launched 2021)

My first role at TCC spearheaded the digital transformation of our loyalty business across South East Asia and Pacific. I took our business from only providing 'instore' and 'offline' loyalty marketing campaigns and transformed our solution offering to include integrated digital platforms & professional services: gamification, e-stamps, digital points, paid digital media and CRM capabilities. In doing so, our value proposition to clients expanded to providing integrated digital & tech platforms (and O2O campaigns) in order to digitize their customers' journey and leverage multiple touchpoints both in store and out of store - to make campaigns work harder and deliver better ROI & ROE. This digital transformation focused on four key areas: (1) Establish the transformation strategy(2) Building out new technology platforms (3) Establish commercial frameworks and go-to-market strategies to sell our new tech solutions(4) Secure long-term partnerships and develop use-cases As rainmaker for our digital business, I secured foundational deals with retailers in South East Asia that supercharged this transformation of our business.

Nudj is an innovative platform that leverages gamification to transform passive audiences into active participants, driving deeper connections and creating new revenue streams. Whether partnering with major grocery retailers to enhance customer engagement, supporting employee engagement initiatives, or empowering content creators to monetize their work through tailored challenges, Nudj offers a versatile solution that fosters loyalty and enhances brand interaction. Our platform scales to meet the needs of various sectors, helping turn interactions into meaningful, rewarding experiences.tcc Global and Nudj formed strategic partnership in September 2024 to co-create behavioural gamification platform: tcc LoyaltyQuest

Consultant delivering strategy and technical delivery across Digital Transformation and Innovation - omnichannel marketing, Data and CRM, Insights and Analytics, Loyalty, Mobile and Web strategy.

E-commerce and marketing tech start-upI co-founded and directed Trimfit Bodies Australia Pty Ltd - B2C e-commerce platform which specializes in online health and nutrition services and products. By drawing on my past experience in marketing, eCommerce and CRM technology, I developed a bespoke, and proprietary eCommerce and CRM platform which underpinned the Trimfit Bodies business model. The platform utilized cloud based CRM and marketing automation platforms to help deliver a seamless and personalized experience to Trimfit members. The Trimfit Bodies Vision: “We believe in inspiring and empowering all women - enabling them to be the best person they can be... by helping our members look and feel great, through inspiration and support.”Trimfit partnered with Fiona Falkiner (Host of Channel 10s - The Biggest Loser) as the healthy face of Trimfit; who embodies the Trimfit Bodies mission - to inspire and motivate people to be happy in their own skin and to be the “Best You”, by developing a healthy relationship with food and fitness.What we do: - Tailoring health & wellness programs for women- empowering women by developing a positive mindset- enable women to feel fit and healthy- inspire women to put themselves first- help women to be happy in their own skin- help women build self confidence- support women on their health journey - health & beauty is not a size Alongside Fiona, we designed the Get Trimfit programs with leading dietitians, PTs and exercise physiologists for men and women who are busy and who may lack the resources to go to the gym, consult a PT or spend hours upon hours training. There are 4 key pillars to the Trimfit Bodies Strategy:(1) Nutrition: Easy to follow meal plans designed by dietitians(2) Exercise: Staged approach to exercise with “how to” demonstration videos(3) Mindset: key life changing messages to keep members on track with the wellness program(4) Supplementation: 100% Australian made, Trimfit branded supplements

Tech start-up - mobile marketing tech and customer engagementAs the Director of Sales for 3radical in Australia and New Zealand my responsibilities include: Sales – as the Director of Sales ensuring a clear understanding of client’s needs and they understand what the 3radical mobile marketing solution will deliver. Dedicated to developing relationships with marketing decision-makers at major brands and companies, through meetings, presentations, demonstrations and managing proposals and bids. Account Management – working closely with delivery team and clients to ensure they get maximum value from the mobile apps, campaign management and analytics capabilities of the 3 radical platform and become reference clients locally. Partner Relationship Management – marketing agencies and marketing services providers are key to our go-to-market strategy. Develop local partnerships, especially with agencies who have retail, health and fitness, travel and insurance clients.

Focused on driving business development of key SAS platforms across all Asia and Pacific markets, including Social Media marketing, eCommerce, and Campaign Management & Analytics technology. Developed an integrated approach to selling the technology platform to big retailers and partner agencies.Responsibilities:> Champion marketing technology platforms across client sectors within APAC > Expand client base with strategic and enterprise partners > Provide thought leadership and innovation for businesses expansion plans across SEA markets > Own sales processes, business plans and go-to-market initiatives > Experience dealing with clients across several APAC countries (Singapore / Hong Kong / Indonesia / Vietnam)

Marketing tech start-up: Alterian helps organizations to create relevant, effective and engaging experiences with their audience that create value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform.Responsibilities:> Focused on building client relationships with key accounts with a goal to maintain Alterian's existing Social Media relationships ancillary to identifying potential up-sell, cross-sell and new client/business opportunities. > Collaborate with project management team, technical team and operations staff to ensure business objectives are met within timelines outlined. > Engaged with a variety of tasks, including:- Relationship management, - Negotiation, - Leadership- Development of opportunities within key accounts