A boutique marketing agency working with small businesses to help them optimise their digital marketing.While social media and websites are important, we take a holistic approach, using data and technology to save time and improve engagement with customers.We believe a data-driven marketing strategy will future-proof small businesses and set them up to survive in the digital age.

At New Path Digital we work with clients to improve sales through a better customer experience and more targeted digital marketing. We have expertise in Digital Marketing, Digital Strategy, Search and Social Advertising, eCommerce, Customer Experience, Customer Segmentation, Data and Analytics and Marketing Technology. We tailor the solutions we offer to our clients to best solve their business problems.

Set up Neilan Digital Consulting in May 2011 after I returned from Ireland where I was consulting for a number of clients. I am now working with a range of Australian clients offering digital marketing services, with the main focus being on Web Analytics, SEO and SEM.Over the past six years I have worked alongside clients including Woolworths Rewards, Weight Watchers, Dan Murphy's, Healthdirect Australia and Chartered Accountants Australia and New Zealand on a range of analytics, SEO and digital marketing campaign projects. Web analytics work has included implementing tools such as Google Analytics, Google enhanced ecommerce, Google Tag Manager, Adobe Analytics and Adobe Dynamic Tag manager. I have extensive experience in gathering business objectives and documenting these into implementation plans, working with developers to implement analytics tracking either directly or via tag manager solutions, and working with the analytics teams to help understand the story behind the numbers.For SEO I have undertaken full SEO site audits providing insights into current issues and step-by-step recommendations and guidelines, keyword research, content planning, link building strategies, and on-going maintenance and reviewing of SEO performance.Digital marketing projects have mainly focused on SEM (Google Ads, Bing Ads), Facebook Ads and LinkedIn Ads. For some clients I have managed the digital marketing campaigns, managing budgets, setting up conversion tracking, and optimising the campaigns. For other clients I have provided top level insights and recommendations on how to improve their digital marketing performance, including reallocating budgets, more accurate conversion tracking, and improved remarketing.

Oversaw all analytics based requirements for clients including implementing analytics software (Google Analytics, Omniture, Web Trends), tracking marketing campaigns, A/B testing of landing pages, website usability, tracking and analysis of eCommerce shopping carts, providing insights and recommendations based on analytics data.Provided ongoing advice to clients with respect to their digital marketing strategy and where to spend their budget to best meet their goals, covering paid search, Search Engine Optimisation (SEO), affiliates, aggregators, email marketing, display advertising, and social media. Managed SEO projects, including website review, keyword research, SEO audits, link building strategies, assist clients with implementation of recommendations and provide ongoing reporting.Continuously reviewed client paid search campaigns to offer recommendations on budgets, campaign tracking and reporting, advertisement creative, keyword research, landing pages, conversion rates and return on investment (ROI) performance.Managed the relationship with other agencies providing digital advertising and marketing services.

Business lead for the continuous upgrade and implementation of Omniture SiteCatalyst across the business. Responsible for providing accurate, timely web traffic, trend analysis and solutions to the website content team for over 10 websites.Analysed ninemsn user behaviour and trends, campaign performance, and competitor performance, providing insights to business leaders and management.Worked with content producers and website developers to analyse website changes and enhancements. Managed research budget and relationship with research agencies and represented ninemsn on industry research committees.