Paramount Retail houses Australia's leading independent liquor eCommerce brands, Bottle Stop (formerly BoozeBud) & Barrel & Batch (formerly Hairydog), as well as S&P Liquor Group - wholesale & distributors of soft drinks, beer, spirits and wine.My role is predominantly e-commerce focussed, running our 2 Shopify stores, defining new features including UX/mockups, managing external developers, internal support, project management and producing reporting dashboards using Power BI.Since April 2023 I have led and been hands-on with 2 Shopify migrations, 2 Shopify store rebrands, Power BI dashboard rollout, plus countless BAU projects. Always looking for the best bang for buck in everything we do while working closely with our marketing and ops teams.

BoozeBud.com was Australia's leading pure play online alcohol retailer, entering voluntary administration in May 2023. My objective for BoozeBud was to minimise costs and simplify the tech stack by moving off AWS. We successfully completed the first step by transitioning to Shopify. However, the business was wound up during the implementation of Netsuite as the next stage.Responsible for:* Ecommerce technology strategy* Ecommerce dev/support team* Internal business system strategy* IT operations within the BoozeBud groupKey achievements * Submitted a new direction for the tech strategy which gained board approval. * Initiated process documentation across the business to reduce rework and lost knowledge. * Led the technical integration of the custom BoozeBud platform with a new 3PL including drop ship capabilities. * Migrated from the custom platform to Shopify to reduce direct & indirect costs while increasing feature deployment.

MTB Direct is Australia & New Zealand's premier online destination for mountain bike parts, clothing and accessories. Since 2012, it's been our mission to ensure MTB riders can get their hands on all the latest and greatest gear - delivered fast, at globally competitive prices.

Allcom is a professional services organisation that specialises in security, collaboration, networks, wireless & mobility, consulting and managed services to public and private enterprises. As Service Delivery Manager I lead the project engineering, managed services and PMO teams.

PremiumMTB sells mountain bike parts & accessories online. We also provide customer support in Australian & New Zealand for Nextie carbon fibre rims and wheelsets for MTB, road and BMX. Throughout late 2018 to early 2019 we developed and launched Black Crow Carbon MTB rims and wheelsets using DT Swiss hubs.We were a typical '2 man band' with my business partner primarily handling customer enquiries and social media while I manage our Woocommerce platform, copywriting, SEO, Adwords, analytics and business admin.Exited in April 2019 due to full time employment changes.

Born in 2010 Intalock helps clients extract value and insights from their information, whilst keeping it secure.I joined a newly formed Advisory Services team to provide broader strategic IT and data analytics services to complement the existing cyber security and information management service portfolios.

Panalysis is a leading consulting company specialising in improving results in digital marketing through the use of web analytics, business intelligence platforms and marketing optimisation.I held project management and technical account management responsibilities for medium to enterprise size businesses, non-profits and government clients for:• Domo implementations• Web analytics & tag management• Conversion OptimisationDomo implementations vary from short engagements, to a series of consecutive sprints spanning many months. I was involved from the initial requirements gathering and business value workshops to data import, data transformation and dashboard/card design; either delivering myself or project managing with the internal tech team. Domo projects are a split between business consulting to uncover the business questions, drivers and metrics to design the dashboard and ‘on the tools’ technical work. A key value proposition of Domo is to enable the client to be self sufficient and I regularly held training/mentoring sessions with our Domo clients to upskill their staff.Within Panalysis I was a key contributor to improving business processes, documentation and mentoring junior analysts.

Providing web analytics & conversion optimization services, primarily for established ecommerce businesses. Google Analytics certified & Conversion XL certified optimiser.Responsible for Google Analytics & Google Tag Manager deployments, conversion research projects, conversion optimization program management including A/B testing design & analysis. • Conversion research project and subsequent cart redesign for a client which lifted revenue by 10% over control.• Produced wireframes for ecommerce website redesign encompassing data backed conversion principles.• Freelancing for web analytics & Google Tag Manager.

Responsible for growing Sydney business utilising tech resources from Melbourne Head Office + small Sydney engineering team. Client facing IT strategy, policy & technology roadmap consulting. Manage Sydney sales pipeline, respond to RFPs, account management of Sydney clients, manage digital marketing with 3rd party agency for both Sydney & Melbourne businesses. Identify areas of productivity, process & client communications improvement & contribute to continuous improvement initiatives.• Achieved revenue growth of 54% YoY via increased customer spend & new business.• Led successful tender response for a well-funded NFP worth $95k annually in managed services + $100k in first year projects.• Returned a client’s troubled server infrastructure from an average 98% uptime to 99.8% uptime through maintenance plans, IT policy updates and infrastructure replacement.• Reduced resolution time of Cryptolocker cleanup for major clients by half by implementing crisis management process.• Reduced Adwords management costs by 55% with equal results by selecting a new digital agency.• Increased monthly sales enquiries from website by 200% following redesign & rewrite by new digital agency.

SurfStitch was founded in 2008 to be Australia's #1 online fashion & surf retailer. By early 2015 SurfStitch stocked over 600 brands, with operations in Australia, France and the US. Winner of the 2014 Best Pureplay Online Retailer at the Online Retail Industry Awards.Responsible for the following IT teams:• Ecommerce development & operations • PMO• ERP • Local IT operations support teamsAlso directly managed the Ecommerce team and acted as the Ecommerce Infrastructure Manager.Key achievements:* Improved ecommerce platform uptime.* Lifted ecommerce platform performance & capacity to handle peak sales traffic.* Changes to build-test-release process to reduce production release cycles from 4-6 weeks down to weekly.* Project managed ecommerce hosting migration to Oracle Managed Cloud Services.Shortly after reaching the goal of SurfStitch's IPO in December 2014, and because of constant travel to Qld with a young family at home in Sydney I sought out a Sydney based role to be closer to home.

Core3 provides IT support to small to medium businesses, primarily in Sydney's CBD via 2 service models – outsourced management of the client’s infrastructure, or a Hosted Desktop service where the client uses Core3’s data centre infrastructure and Microsoft licences on a per user per month cost basis.I started Core3 with 2 others at the end of 1999 to provide outsourced IT services for primarily Sydney CBD based organisations. Through this time we saw 2 global recessions (.com bubble and GFC) and constantly adjusted service models to changing market and economic conditions. Our success was largely due to our guiding ethic which was to always do the right thing for the customer.Successfully exited the business in December 2012.Responsibilities• Client Account Management • Business Strategy & Budgeting• Service Delivery Management • Sales & New Business• Project Management• Vendor Management• Business Administration Management

• Technical Team Leader• Lead System Architect• Project Management• Client Management• Designed and implemented one of the first Hosted Desktop services in Australia in the early 2000’s which continues today.• Terminal Server and WAN solutions for clients with Australia wide branch offices.

• Internal IT support• Server & network maintenance• Designed, implemented & project managed new systems infrastructure to support the growth of the business from 30 users in Sydney to 90 users in Sydney & Melbourne over 18 months.• Managed level 1 desktop support technician.