- Laminated doughs- Pastry baking- Cakes- Quiches, challah, burekas, donuts production - Sandwiches

- Daily management of the product inventory at the Origani shops and storage- Project management for new store openings

- Project management for new Breakfast and Dessert product launches - Briefed and managed agencies on the creative development and production of new advertising campaigns- Lead the printed coupon mailer development, in coordination with national and regional Marketing teams, legal team, creative agency, printing and postal partners - Circulation of 12M copies per mailer- Coordinated a national McFlurry sampling tour across Canada, from a social media contest to event video production - Partnered with Uber Eats and other food delivery partners on content development and production, and promotional campaigns- Worked with the cross functional team and partner agencies on new McFlurry packaging development- Collaborated with the Consumer Insight team on consumer market research for decision making with new product and advertising campaign development- Worked with the Business Insight team on sales reporting to adjust food supply during promotion- Wrote internal and restaurant staff communication materials for new products and promotions

- Managed the development of an integrated launch campaign for the Ronald McDonald’s House Charity Cookies with a $1.2M production budget – TV, digital videos, billboards, PR - Successfully lead experiential activations, including food sampling and interactive billboards- Managed Happy Meal promotional content development- Lead a monthly Family newsletter, from the creative development, client reviews and revisions, quality assurance to the deployment.

- Managed the successful communication campaigns for the launch of Häagen-Dazs Spirits ($6M sales objective reached) and Boost Just Protein (in the top 20 of protein powders in its first year of launch)- Lead a social media baby photo contest for the Gerber baby food brand, resulting in a 30% follower count increase- Managed an ice cream truck tour with planning, day-to-day activation supervision and postmortem- Coordinated the promotion of the new Gerber puree launch with an influencer campaign- Worked with partner agencies on the development and website integration of recipes and health content- Successfully launched a new campaign to modernize the Carnation breakfast Essentials brand with preroll videos, a rebranded website, and radio spots- Collaborated with the US teams and web developers on the integration of new content into the Boost Canada website

- Lead the development of integrated retail campaigns for the Kia account (TV, digital, print)- Collaborated with media partner and creative teams on the development of interactive in-app gaming ads - Managed French adaptation for the Québec market- Monitored competitors’ advertising campaigns and provided monthly reports to the client.

• Coordinated the development of Brand communication campaigns.• Supervised the creation of imagery and car specification databases for digital and print production process efficiencies.• Managed the Budget Control Report.

• Worked on the Nissan Europe account, on TV, print and outdoor campaigns• Built competitive reviews for new campaign ideas.• Edited mood videos in collaboration with creative teams.• Helped the Account Management, Strategic planning and creative teams on various tasks, including collecting information for decision making, preparing client presentations, legal approval and production follow-up.

• Supported the Insight Manager with the organisation of quantitative and qualitative studies in France and England • Reconciled sales numbers from Uk-France-Germany with the Consumer Panel and made recommendations to improve accuracy.• Helped and advised European Marketing teams regarding studies and new product launch protocols• Administered qualitative surveys to customers • Participated in brainstorming sessions and new product name choices

• Managed the development and launch of DVDs (packaging, authoring, print ads and TV commercials)• Developed communication strategy and plan in collaboration with the media and sales team.• Wrote copy for DVD sleeves and sales material.