✓ International Management: matrix organisation / multi sites coordination / cross cultural communication bridging East and West✓ Strategy: distribution channel optimization / cost reduction / portfolio merge / offshore subcontracting / sourcing / partnerships✓ Commercial development: budget forecasts / commercial action plans / prospection and negotiation / after sales service / results follow-up ✓ Marketing: benchmarking / products adaptation renewals and updates / sales support / promotion and advertisement / representative public speaking✓ E-commerce: transition / process optimisation / e-marketing / search / social media / games / events / buzz / reputation monitoring / payment options✓ Operations: tasks and workload analysis / resource and delays allocation / process alignment and optimisation / implementation of processes / project management✓ Reporting: targets settings / KPI / control / performance review / activity reports / presentations / CRM-ERP reporting and tracking✓ 20 years of experience in CHINA for both Chinese and Multinational Corporations / fluent in Mandarin HSK5 (red written spoken >2500 characters)