Damien Tierney Email & Phone Number

Dublin, Dublin, Ireland

Sunnyvale, Ca, Us

Trusted marketing partner to some of the leading technology brands in the world, helping B2B marketing leaders connect with key business decision makers through cutting edge B2B marketing practice on LinkedIn.

Dublin 14, Dublin, Ie

Deliver performance through an expert digital team of seven to develop, manage, and execute the digital marketing strategy across B2C and B2B partner brands. Manage a multimillion-euro budget to achieve financial goals with a razor-sharp focus on ROI. Lead the Digital Operations team to manage all marketing technology platforms & vendors to enable large-scale marketing and web optimisation initiatives across 70+ brands and 40 languages.• Led the successful implementation of Google’s Smart Bid PPC platform; with case study published by Google on our best in class approach.• Built scalable solution to 70+ partner brands enabling Cartrawler to offer a CRM as a service, adhering to regulatory & compliance directives, achieving ~12% of revenue.• Redesigned the prioritisation process with our engineering teams to ensure we maximise the output to achieve positive commercial outcomes.

Dublin 14, Dublin, Ie

Built a high performing team to lead the implementation a marketing technology infrastructure a key strategic focus of CarTrawler, changing the scale and speed in how the CRM team perform in one of Ireland's most successful e-commerce companies.• Lead the implementation and integration of the marketing technology infrastructure, aligning to the company strategic vision.• Owner of the tracking and measurement strategy across all digital platforms, enabling scalable, innovative approaches in managing and analysing data.• Drive a culture of data-driven decision making by providing actionable, business-based insights sourced from user behaviour (web site, CRM, email, app).• Own the workflow of tasks (bugs & product enhancements) to core engineering and UX teams within CarTrawler (websites & apps).• Work collaboratively with tech team leads to ensure projects are on time and on scope.• SEO Strategy and execution.• Delivery of a global CMS platform across multiple languages.• Identify and develop approaches to enable business stakeholders to take advantage of the marketing technology stack, embedding technology adoption and understanding into the team.

Dublin, County Dublin, Ie

Reporting to the Director of Marketing & working closely with AA Leadership team, I was responsible for digital innovation and best practice across all digital touchpoints. Leading a team of seven direct reports working across Digital Media, Online Customer acquisition/retention, Product Management, Design and UX/UI, and SEO & Analytics units.• Lead the digital transformation of the AA Ireland Business, building a seamless, efficient and personalised experience across all channels.• Play a key role in the Senior Leadership Team driving digital innovation, CX and customer advocacy.• Define the delivery road-map of the digital self-serve model to drive scalable growth.• Drive continuous innovation in the AA Roadside Rescue App to drive repeat engagement from a growing user base.• Increase SEO performance through an integrated programme of content creation and core site performance metric improvements.• Delivery of experimentation and testing strategy for both on and offsite digital activity.

Dublin 2, Ie

Reporting to the country MD my remit was to direct all digital aspects of commercial strategy. Leading data-driven marketing campaigns, optimisation of online journeys and landing pages with a continuous focus on UX. Establish and maintained key strategic relationships with all digital agencies & vendors across creative, media, and technology.• Execute the global digital strategy across all digital touch points aligning to the commercial strategy.• Optimise online journeys & continually improve UX.• Oversee the development of data driven marketing campaigns.• Deliver reporting & analysis to ensure continuous monitoring, tracking & evaluation of user behaviour and performance.• Champion digital & new innovative technologies as drivers of value across the business globally.

Planned, coordinated, and managed all digital marketing initiatives promoting multiple products across the e-commerce portfolio. Maximise online traffic acquisition through paid display, search & affiliate activity driving acquisition and retention initiatives, with a focus on programmatic and retargeting platforms. Oversee all site UX improvement programs including, new technology, redesigns, incremental changes, landing page creation and onsite merchandising & creative specific A/B testing.- Planning and delivery of all tactical & ATL campaigns to support the commercial and strategic objectives of vodafone.ie as well as more strategic plans to support brand engagement. - Collaborate with key partners and internal teams on marketing & branding strategy to ensure consistency across all channels.- Maximise online traffic acquisition through paid display and search. - Lead the development of conversion optimised landing pages to increase campaign performance.- Champion innovation- Monitoring trends and competitors, identifying opportunities and risks, and making recommendations to drive business growth.- Lead the relationships between digital media and creative agencies to develop cutting edge campaign creative & targeted media that result in quality traffic and sales.- Management of all digital brand and sponsorship activity, development of microsites, social media and display campaigns to stimulate brand engagement:o Dublin GAA http://www.hill16.ie/thedubhub/, o Oxegen and Electric Picnic o Formula 1 o Vodafone Comedy festival www.vodafonecomedy.com o Cherry Points- Work with design, marketing and technical specialists to oversee long term web site improvement programs including major redesigns, incremental changes, and page-specific testing.- Work closely with the wider online team to optimise online journeys, ensure consistency in terms of messaging and SEO

• Management of the pay as you go channel on www.vodafone.ie • Planning of strategic and tactical activity that drive sales and customer retention online, supporting the overall strategic objectives of Vodafone.• Plan & co-ordinate digital brand and sponsorship activity, developing micro sites and social media campaigns to support – Dublin GAA http://www.hill16.ie/thedubhub/, Oxegen and Electric picnic sponsorships.• Manage the digital affiliate program for Vodafone Ireland across all products.• Lead the relationships between digital media and creative agencies to develop engaging campaigns.• Development of media plans to support campaigns to drive quality traffic and generate sales.• Responsible for the optimisation of all pay as you go customer journeys, ensuring consistency of message using banners, campaign landing pages and SEO across Vodafone.ie.• Analysis of campaign spend, traffic and conversion to determine the ROI of all paid media activity, using this data to make informed decisions.• Responsible for the delivery of the Vodafone pay as you go loyalty program online ‘Cherry points’.

• Responsible for the development and design of all digital marketing material for product and campaign initiatives across 3 sales channels and 4 product categories (pensions, investments, life assurance and savings).• Online content management, ongoing design & development of 2 public facing websites & 1 trade. • Management of both Bank of Ireland Life and New Ireland Assurance brands online.• Working daily with design agencies, submitting design and campaign briefs.• On-going analysis of site analytics, sales, marketing & competitor MIS, using the information to enhance marketing output.• Marketing relationship manager for a 200 strong direct sales force channel, developing online sales tools that give access to up to date fund data• Development of weekly ezines to the direct sales channel to keep them informed of market & product data to facilitate the sales process and drive sales activity.• Ensure all marketing collateral is technically correct, meeting all legal and compliance industry standards.

Design Thinking

Marketing, Internet Marketing

Education record