Damilola Robert Email & Phone Number

The Growth Camp is a community for marketers across various industries. I host a free monthly online session dedicated to upskilling professionals in marketing and growth. We provide valuable insights and practical strategies by inviting experts to share their knowledge on various topics within their specialities. Since our inception, we have successfully trained over 1,000 participants from 8 countries, helping them enhance their skills and advance their careers. Our sessions offer a platform for learning and networking, fostering a community of driven professionals eager to excel in their fields.

United States

• Serving as the most senior Marketing Executive; owning the P&L with a mix of brand, product marketing, content marketing and growth marketing.• Developing, executing and scaling high-impact, multi-channel go-to-market efforts for our B2C and B2B solutions.• Managing a team of 4 direct reports.• Led Global Growth Marketing Strategy across 10 countries (Nigeria, Ghana, Kenya, Uganda, Algeria, Ethiopia, Rwanda, Senegal, Togo, Cameroon)• Led AARRR Funnel optimisations and conversions for the app feature• Led global performance marketing (management and optimisation for Google Ads, Re-marketing, Facebook ads, SEO, referral marketing).• Defined, set up and implemented growth & experimentation methodology across different teams and was the go-to person for everything tracking and measurement.

Lagos, Nigeria

This role involved product marketing, Growth marketing, Business development, content marketing, brand communications, performance marketing, and team management.- Handled all brand communications: Copywriting for ads, blog articles and email marketing.- Handled SEO, SEM & Social Media Paid Ads.- Product Strategy - segmentation & positioning and market launch.- I led the product pricing startegy team to develop our subscription model- Product Marketing - A/B Testing, Funnel Optimization, User Activation & Onboarding- Handled market launch, user activation & onboarding of remittance product

Nigeria

• Launched Sigma Buddy (a Sigma Pensions mobile app) in Nigeria, achieving 2x engagement and 53% higher QPDs (queries per day) vs the standard website.• Led growth marketing efforts to improve key retention metrics (DAUs and DAVs) for Lomi App• Responsible for product development and improvement, product marketing and sales strategy development for brands• Planned and led various marketing campaigns utilizing case studies, product events, and video testimonials; completed within strict marketing budget that resulted in a 91% increase in profit between the years 2018 to 2020.• Increased Horizon estate website leads by 50%, optimizing marketing campaigns and A/B testing.• Partnered with the Foreshore waters marketing team to create a cross-selling strategy resulted in increased sales by $9.5M.• Developed a consumer segmentation analysis and proposed an adjustment in the buyer persona definition to drive a better positioning of the digital marketing strategies.

Nigeria

• Led a team responsible for clients' day-to-day account management, which provided competitive market intelligence, insights, and recommendations to optimize marketing initiatives and increase ROI. • Developed integrated content approach that drove engagement increases across channels (blog unique views +5.83% and average site duration +44% to Sigma Pensions website despite a paid media budget cut of 40% due to Covid; social engagement +209% on Instagram, Facebook, and LinkedIn• Make data-driven decisions to develop strategic marketing approach and content for each channel that drives measurable results• Strategically develops, manages and executes all-inclusive, integrated, digital marketing campaigns within the agency• Led the transition of the agency from just a digital agency to a fully integrated (retail, advertising, digital) agency. The results delivered on both peaks of creativity and effectiveness with an increase in brand acquisition and profit.

Abuja

• Established benchmarks and implemented a data tracking and measurement program for all paid social ads for clients. Adjusted creative strategy based on tracked results.• Managed all projects and communication for the company's largest client to date, making up 70% of the company's revenue. Responsible for three to four different clients at any given time.• I helped strategize, implement and manage agency paid search and display marketing efforts. These included; PPC audits, setting up new campaigns, keyword research, developing and testing new ad copy, communicating improvement opportunities, and more• Formulate and implement SEO strategies that include extensive keyword research and keyword targeting strategic planning, content marketing, blog topic ideation, link development, and analysis.• Create integrated digital marketing strategies for a variety of clients across different domains, industries, and platforms

Adeniyi Jones, Ikeja, Lagos State

• Launched and managed UBA *919# Digital campaign across Nigeria. • Revamped the company website and integrated lead generation tools that lead to 23% of organic site visitors.• Increased the company revenue by establishing new partnership between company and digital media vendors.• Launched optimized online adverts through Google Adwords, Display Advertising, Social media advertising etc. to increase company and brand awareness.• Assisted in the formulation of strategies to build a lasting digital connection with consumers.

Lagos

• Accurately prepared cost estimates by studying blueprints, plans and related customer documents.• Provided products and services, include equivalent technical and engineering information by answering questions and requests from clients.• Introduced new business ideas to harness the emerging markets and ensured relationship management with clients.• Expertly led the development of new trade strategies, implemented all promotional techniques to deliver sound customer service.

Ilorin

• Involved in coordinating project from execution to completion • Responsible for handling project finances• Keeping close contact with project member and major stakeholder in the organization• Identify, analyze, priorities, mitigate and communicate project risk • Develop training and briefing materials for new staff

Calabar

- Assisted in creating monthly budgets for all units within the Army division.- Summarises current financial status by collecting information; and preparing balance sheet For each unit with the army formation.

Business Strategy

Business Strategy is an online course that enables anyone to think and act strategically. You’ll learn an effective, easy-to-grasp.

Product Analytics, Marketing

Product Management Certificate, Product Management

Intensive hands-on training on the practice of Product Management - Understanding the user's need and crafting a product strategy to align.

Bachelor Of Science (Bsc), Economics

Activities and Societies: Unilorin Campus Impact Group, National Economics Student Association.