Damilola Aina Email & Phone Number

Abuja, Federal Capital Territory, Ng

Leading digital content creation for Prosper Africa’s social media channels on themes relevant to Prosper Africa’s private sector audience.Responsible for developing social media strategies and toolkits, ensuring a robust content pipeline.

New York, United States

Abuja, Federal Capital Territory, Nigeria

- Responsible for ensuring agency and consortium partners’ adherence to USAID branding and marking guidelines- Effectively leading the process of capturing, documenting, and disseminating the program’s successes in the field through written and visual communications i.e., case studies, videos, documentaries, etc.- Responsible for planning and managing internal and external communications through press releases, quarterly newsletters, success stories, social media content, etc.- Responsible for the end-to-end planning and management of events, workshops, and review meetings with consortium partners and stakeholders - Providing support to technical leads and management staff on activity facilitation, partner coordination, event management, including the facilitation of Do No Harm/Conflict Sensitivity workshops. - Responsible for supervising program’s media partner to provide oversight and guidance for the radio and social media campaigns- Responsible for the coordination and consolidation of weekly, quarterly, and annual donor reporting with all consortium partners

Abuja

In my role as the Head of the Brand and Communications department, I managed brand activities in the following areas;Inbound Marketing ● Managed inbound marketing strategy to attract and engage with qualified leads ● Executed content strategy that grew inbound leads by 80% within a quarter● Managed social media content and marketing activities that led to an increase in followership by 25% and engagement rate by 13% month on month● Created content architecture to provide meaningful and intuitive information on company’s website● Increased website traffic by 33% through high quality, engaging content; blogs, articles, quizzes, etc.● Worked with sales and business development departments to engage and convert qualified leads to customersBrand and Campaign Management● Managed the creation of all design collaterals across channels and brand touchpoints to ensure alignment, consistency and clarity e.g. product brochures, corporate profile, etc.● Executed ATL and BTL campaigns to increase brand awareness, generate leads and increase sales● Managed the creation and deployment of the company's first OOH and Radio advertisements● Effectively organized online and offline events in line with overall company objectives● Managed PR and Media Relations activities for optimal brand positioning● Created and executed digital marketing strategy and campaigns that increased brand awareness and target audience engagement● Management of stakeholder and investor communications through emails, newsletters, etc.● Effective media monitoring and reporting of project and campaign activitiesInternal Communication and Employee Engagement● Proactively drive, prepare and write all internal communications; company announcements, newsletters, blogposts, etc.● Periodic execution of team bonding and employee engagement activities to boost employee morale and engagement● Utilized tactics across internal channels to instill a brand-centric culture among employees

Ikeja, Lagos

In my role as a PR consultant, I was responsible for;• End to end management of PR and marketing campaigns across corporate and consumer communications• Effectively planned and implemented corporate communications strategy for multiple MTN Nigeria CSR and corporate initiatives• Key team member in charge of PR execution for the pilot phase of the MTN Foundation Yellow Heart Initiative. Responsible for traditional and digital media planning and amplification for the Yellow Heart Initiative and other CSR initiatives of the Foundation• Handled digital media amplification for MTN Nigeria’s Direct to Consumer project using google ads, blog banner ads, explainer videos, etc.• Seamlessly executed press conference and RSVP management for National Consumer Promotion, ‘Back to School Promo’ for Ribena in Nigeria• Lead consultant in charge of PR and press management for the 2018 Lucozade Airtime Promo press conference• Content creation and deployment of sustenance activities for the Lucozade Airtime Promo• Effective event management and PR execution for 2018 HiFL® football activation• Managing market entry PR and launch activities for Tek Experts Nigeria• Creation and management of campaign budgets in line with client expectations• Organized and facilitated focus groups and market research for clients; GSK, MTN, Ribena, Kimberly Clark• Managing, reviewing, and presenting a perception audit conducted on behalf of MTN Nigeria to top level management• Effective planning and management of press conferences, expertly leveraging on relationships and vendors with journalists to drive optimal visibility for clients• Improving the agency’s digital presence through improved website content management and SEO • Periodic execution of various team bonding activities to boost employee morale and engagement within the agency

Virtually-Interfaced

As part of Northeastern University's Experiential Network program, I;Conducted research into event marketing practices to provide quality recommendations to improve overall event performance for Swissnex Boston.

Greater Boston Area

• Improved content and distribution of the weekly newsletter (MLSC Digest), that led to an increase in click rate from 9% to 12%• Responsible for content creation, dissemination, and management of internal communication for the center• Wrote press releases, media advisories, articles, and other communication materials as they related to the life sciences industry• Maintained and updated the center’s range of high quality marketing materials for use at exhibitions, tradeshows, one-to-one meetings, etc.• Identified and facilitated opportunities to recruit businesses into the larger MLSC investment portfolio• Utilized basic HTML knowledge in designing and debugging email marketing collateral like newsletters and event invites• Measured and analyzed media coverage of the center and affiliated life sciences companies through CisionPoint.• Established an employee engagement team that focused on improving inter departmental collaboration and interpersonal relationships

Ikeja, Lagos

• Wrote first drafts of press releases, news articles, and blog posts with need for little oversight• Planned and implemented communication strategy for the leading spirit and whiskey brands in the country• Fully involved in brainstorms for the conversion of client briefs into creative pitches• Successfully coordinated social media outreach and closely monitoring client social media hits• Created and designed materials for presentations and pitches• Organized press tours and conferences• Secured press placements and radio spots for clients’ brands leading to increase in paid and earned media hits

7 Iyalla Street, Off Kaffi Street, Alausa Ikeja

Host of the Gosporella morning radio show with a focus on discussing societal issues and providing support to the local community. Head of On air programmes. Www.gosporellafm.com

•Providing effective first contact resolution to customer issues.•Maintained consistently high productivity records, which helped the center maintain its Service Level Agreement (SLA).•Ensured consistent follow-up on escalated customer issues to ensure timely resolution.

Ikeja - Lagos

I had the pleasure of interning at an urban radio station in the city of Lagos, Nigeria. During this time I learnt the about radio presenting, program production, content creation for radio, and had a chance to co-host with leading OAPs in the Nigerian radio industry

Master’S Degree, Corporate And Organizational Communication, 3.88

Certificate In Professional Marketing, Marketing

Broadcast Presentation, Broadcast Presentation

Bachelor'S Degree, Economics