Da-Min You Email & Phone Number

Taiwan

• Scaled the monthly budget by 50% and drove more conversions at a similar CPA for Facebook campaigns for the e-commerce brand in the United States with bidding and campaign strategies • Improved average CPA by 35% for Facebook campaigns targeting different funnels for the astrology brand in the United States and received positive feedback from clients with bidding and campaign strategies • Improved results for Google performance campaigns for the media agency in Europe via the optimization of the list of targeting audiences• Helped to build customized instant form format and creatives on Facebook and Instagram platforms with the Italian luxury sports car manufacturer in Singapore• Provided performance analysis and suggestions about creatives for reach, traffic, and conversion campaigns for the retail brand in Malaysia• Fixed the conversion tracking issues for highly relevant events imported from Google Analytics with the top insurance company in Mexico

Taipei City, Taiwan

• Scaled campaign budget from NT$ 0.2 million/month to NT$ 5 million/month with advanced platform features for Google Analytics performance metrics including CPV, CPA, bounce rate, and new visitor rate (NT$ 9 million in the highest spending month)• Provided advanced optimization strategies for traffic performance, creative format, tracking tag plan, and product catalog with account managers for crucial accounts and large agencies• Built product catalog templates for Facebook enhanced catalog features, such as slideshow for dynamic product ads, Facebook product category, and Google product category fields for e-commerce clients• Conducted experiments to improve campaign performance on Facebook ads with different variables such as custom audience, bid type, creative format• Had conference calls with international Facebook ads technology companies about improving campaign performance with an automation tool• Received an award of a model employee for a positive attitude at the workplace and an outstanding employee for a significant impact on company growth in 2021

Taipei City, Taiwan

• Increased campaign budget from NT$ 0.2 million/month to NT$ 2.6 million/month with an account manager and automation tool over the proprietary platform, Facebook Ads, Google Ads, and Verizon Media • Managed 25-30 campaigns monthly and successfully achieved Google Analytics ROAS for 6 big new e-commerce clients in 2020• Provided instant solutions for traffic performance, creative format, tracking tag plan, and product catalog with account managers for crucial accounts and large agencies • Offered instructions and best practices about iOS 14 issues with tracking with account managers, engineers, and a contact person for Facebook in conference calls for key accounts• Built media tag template for Google Ads tags and Google Ads dynamic re-marketing tags • Launched streaming campaign with an account manager and scaled campaign budget to NT$ 2 million • Created tutorial slides on diverse topics including Google Analytics, Facebook Ads, and Google Ads• Delivered speech about enhancing campaign performance with account managers for 100+ people• Received an award of a model employee for a positive attitude in 2020

Taiwan

At digital marketing team, I worked with senior specialists to boost user engagement and to ultimately turn registered user into core paid members with diverse marketing strategies. • Created and maintained ad campaigns with Google DoubleClick for Publishers for proprietary website and 5+ newsletters • Evaluated campaign performance and made optimization reports with Excel • Executed authorization application for case study essays from Taiwan Management Case Center (TMCC) • Updated digital magazine at seven online book-selling platforms • Co-worked with senior specialist in standardizing overall procedure about updating digital magazine-Coordinated with senior specialist on effectively enhancing user engagement on Facebook with designed post and chatbot campaigns. • Organized chatbot posts, from selecting essays, writing posts, producing post pictures, and setting chatbots with additional service • Designed chatbot inbox messages • Produced feature posts • Analyzed leading metrics from chatbot campaigns and made performance reports -One of my project aimed to increase user engagement by maximizing CTR over PushEngage notification (web notification) and I improved CTR by revising their titles and subtitles with observation from past performance. • implemented setting for daily notification messages • analyzed CTR over built recommendation for contents • participated with senior specialist in experiment of turning leads from channel of web notification into paid users-In a project with Hotjar, my job was to present an overview about users by producing user analysis reports. What's more, with the help of online tag cloud generator, user feedback could be demonstrated in alternative way. • Analyzed main attributes about Hotjar users with Excel • Presented user feedback with tag clouds in terms of word frequency

Taiwan

As a part of digital marketing team, I worked to boost potential consumers by maintaining campaigns in different channels and by providing regular reports after analyzing key metrics. • Maintained ad campaigns in several channels and website marketing system • Coordinated with account managers, product manager, marketing manager, and technology manager on monthly ad campaign strategies• Analyzed ad campaign performance on Google AdWords and produced regular reports on optimization -In a project to increase user engagement with brand on social media, I coordinated with account manager, product manager, marketing manager, and technology manager.• Planned and executed user generation campaigns on social media• Produced diverse contents for targeted users on Facebook page• Launched customized mobile website on LINE@-In other projects, as a great team player, I always took the role in integrating numerical or categorical data into organized information with Excel and brought these ideas to table. • Co-worked with marketing manger, technology manager and CSR executive on overall charity donation at 2 Million & Change event in 2017 • Cooperated with general manager, account manager, and sales executive in promoting imported, advanced stationery with strategies based on customized user journey map • Analyzed membership campaign with Pivot Tables and provided performance report • Devised multiple sales analysis charts with Pivot Tables and a mix of advanced functions • Facilitated the project of updating 10000+ merchandise photos with organized Excel sheets • Designed marketing work agenda effectively improving communication cross functions

Taiwan

Appointed as teaching assistant at two interpretation courses, I worked to help Mr. Chen review student performance in an efficient way by designing simple feedback form for students and by organizing in-class presentation schedule. • Devised self-evaluation and peer-evaluation checklist with course guideline • Built online presentation schedule overview sheet with Excel

Taiwan

Elected as president for AFL student association, I made great efforts to build an activity system that anyone (even a junior) in the association can follow by gathering comprehensive activity information, such as proposals and activity agenda and rundown. Moreover, in order to help junior students understand event preparation, I organized two workshops with presentation and follow-up discussion. • Collected activity feedback from participants and activity suggestions from staff • Produced annual activity report featuring agenda, rundown, expense record, and feedback • Launched two workshops addressing overall event preparation and proposal production -Co-worked with five coordinators to boost interaction between students in different universities by holding three-day welcome party for 200+ university students. • Implemented location surveys and finalize three-day plans for welcome party • Contacted venue manager for demands related to venue such as housing need and supplies • Generated comprehensive agenda sheet including distribution for staff and jobs • Oversaw each activity and ensured its punctuality and safety-In other events, I assisted with other staff in organizing activities by playing different roles and therefore understood how an event was held from alternative perspectives. • Organized night banquet for invited VIP at 2016 International Conference on Applied Linguistics & Language Teaching (ALLT) • Designed promotion posters, food exchange coupons, and game map

Taiwan

At event department, my main focus was to increase our brand awareness or engagement before final event with small workshops or booths at campus. • Built one-day workshop with art exhibition and follow-up discussion • Established standard procedure for event preparation • Coached three junior members with regular discussion and hands-on experience

Taiwan

Assigned as a member in editorial department, I worked to help chief editor and collect original materials and proofread works in case of any grammatical errors. • Collected original materials in English for specific topics • Translated and rephrased international news into tailored Chinese essays • Proofread works from grammatical mistakes twice before publication-In a project titled "The internship", I assisted with chief editors and designers in gathering related materials, from internship reviews on news or blogs to interviews with interns in Taiwan, and revising works several times. • Coordinated with chief editors on the development of the project "The internship" for different chapters in a magazine with organized materials • Built contact with selected interviewees for interviews and follow-up revision for works • Participated in two interviews and proposed related questions to interviewees