Damin Babu Email & Phone Number

Delaware, United States

* Research and identify trending technologies in the digital transformation landscape to ensure 360-degree coverage of these key technologies powering enterprise digital transformation across industries and job roles allowing the audience to dive into the knowledgebase as per their interest. * Conceptualize an ideal user journey for the website, regularly devise content strategy keeping in mind the target audience of North Americas. * Handle end to end marketing communication activities and ensure creatives are in line with the messaging, content for the website, media kit, email marketing campaigns, PR-oriented and other marketing communications. * Identify and engage with PR personnel of relevant industries to ensure a steady stream of industry opinions, press activities and ensure cordial media relations, collaborations and press initiatives are maintained on a regular basis.* Devise the strategy for the Guest Author Program and invite thought leaders to contribute on the website through email marketing and social campaigns to portray TDE as a go-to knowledge repository on digital transformation. * Monitoring website performance through Google Analytics and reporting dashboards. Planning strategies based on the reports to improve website performance metrics. * Working closely with the SEO team to develop a comprehensive SEO strategy to improve the website’s domain authority, organic traffic and search visibility.

Pune Area, India

* Managed seasonal digital marketing and brand campaigns including creative development, website redesigns and newsletter marketing* Engaged with C-Suite Executives / PR reps of defined companies to solicit interviews. Drafted questions covering trending topics to capture the pulse of the industry and encourage informative responses on the prevalent best practices in the market * Responsible for post-production efforts of MarTech Advisor’s video interview series and coordinated with various vendors for the same. Was responsible for handling MarTech Advisor’s YouTube channel (April 2017- August 2017) * Drafted press releases for MarTech Advisor’s latest initiatives to be distributed across various online news portals as part of public relations and brand building activities. * Liaised with respective contacts of defined key accounts to ensure continued engagement on the editorial front. * Corresponded with Guest Authors, Columnists & Writers to solicit thought-leader content for MarTech Advisor. Defined and executed the initial strategy for MarTech Advisor’s Guest Author Program.* Enhanced brand visibility and brand awareness by building the brand through interactive and engaging social media campaigns – representing MarTech Advisor in trending tweet chats, live social postings on popular events, media partnerships and email marketing campaigns, and re-targeting campaigns. * Defined and developed the initial strategy for MarTech Advisor’s Influencer Marketing initiatives. * Executed campaigns to promote MarTech Advisor’s proprietary research pieces – Investcape, Buyer’s Guides* Conceptualised the ideal user journey and worked on the initial UX design for the website redesign

Pune

Identified potential customers and created a database containing relevant data of customers’ existing systems under the guidance of the territory manager and the pre-Sales team.Enhanced Brand Awareness of KPIT Technologies by communicating the company’s offerings in Auto Ancillary (KASAA) and Banking Industry (NetBanc) to prospective clients.Executed a Market Research and collaborated with technical experts to determine major factors that play a role in selection of ERP software.Performed Customer Needs Identification of the target customers in order to aid in the strategy development for target customer service.Ascertained PPCD (Post Purchase Cognitive Dissonance) by measuring the levels of satisfaction post implementation of the ERP software.

Bachelor Of Computer Applications, Computer Application, First Class With Distinction

Designed an application software to enable a company to keep a track of their daily operations on an easy to operate automated platform..

High School, Science, Distinction

Activities and Societies: Football team, Hockey teamCo-ordinated and participated enthusiastically in various cultural events at college.

School, Distinction

Activities and Societies: Cultural events, Debate team, Throwball team

Master Of Business Administration (M.B.A.), Marketing, A

Conducted a Market Research to determine Factor's impacting firms' choice of ERP software. Determined consumer preference towards Online.