Damion Smith Email & Phone Number

• Lead a high-performing team of Specialists while overseeing all race, ambassador, and competitive events responsibilities.• Work in collaboration with team members of the Product, Apparel, Sales, and Engineering team to ensure cross- communication and overall success in all sports marketing initiatives.• Serve as a key strategic partner of the Marketing Team, setting the overall strategy and operative responsibilities for all Yeti athletes, competitive events, and race programs.• Partner with the Director of Marketing to ensure the strategy and tactics with the planning is consistent with corporate objectives and the brand’s vision.• Oversee all sports marketing aspects from the budget to strategy and execution for the race team and ambassador programs and all related activities and events.• Guide the team in leveraging their strengths to successfully support athletes, events, partnerships, and the establishment of new opportunities.

• Maintained full responsibility for Yeti Race Program overall strategy, planning, and management, including the annual budget for the Factory Race Team.• Led in the assessments and fulfillment of equipment needs and appearance for the Factory Race Team, including hard and soft goods, vehicles, tents, banners, displays and furniture, and bags and cases.• Ordered inventory and managed team equipment, led in athlete recruitment and development for 4 teams, and negotiated, wrote, and managed team contracts for athletes, staff, and sponsors.• Attended and coordinated the logistics for all Race Team members, including UCI World Cups, Enduro World Series, Continental Series, Regional Series, and other high-profile Mountain bike events around the globe.• Ensured that all sponsorship expectations and requirements were met, communicated product feedback to the benefactor, and worked to attract and obtain new race team partnerships.

• Contributing member of the team, I played a role in implementing the creation and execution of a comprehensive Ambassador Program, from its conceptualization to implementation, ensuring alignment with the brand's marketing objectives.• Defined program objectives, formulated the overall strategy, and managed the budgeting, including the annual recruitment of talent to enhance program effectiveness.• Implemented transparent communication channels and set success metrics to measure the impact and success of a newly formed Ambassador Program.

• Assisted in wide-ranging preparation and race mechanic responsibilities, ensuring that race bikes, riders, and team were as successful in competition.