Senior marketing director with extensive through the line, digital and demand generation experience available for short-term or part time projects.

Global Demand Generation Director responsible for all lead generation marketing and lead pipeline management.Responsibilities include:- Multi language website management and enquiry generation from sites- CRM and customer lifecycle management- Digital advertising including SEO, PPC, retaregting, and content marketing- Lead management through Salesforce with desk and field sales team - Planning, leadership and team/agency management

Integrated marketing professional, with extensive through-the-line experience in B2B and B2C categories.Excellent understanding of building digital and content integrated campaigns, alongside expertise in go to market strategy.Worked across large fabric brands and smaller agile businesses and comfortable in both environments.Available for interim or part time Marketing Director rolesCore Competencies:• Marketing strategy and planning • Full media mix experience incl. Digital, TV, Radio, Outdoor & Press, Content, CRM & Search• Results driven marketer, experienced in high growth and disruptive marketing approaches• Brand strategy and positioning including managing brands through periods of intense change• Managing significant budgets for multi-channel campaigns incorporating business case and ROI build• Content development, sales enablement and event management• ‘Go to market’ strategy and communications• Building and inspiring top performing teams

Providing strategic and tactical marketing support through a large scale product migration programme. Advising on proposition build, go to market strategy and customer communication journeys with a specific focus on CRM. The programmes objective was to migrate seamlessly and retain customer volume and revenue during a period of intense change.

Responsible for leading the development, alignment and implementation of the global marketing strategy across 108 countries and 3,000 locations, including translation and local country engagement. Defining digital, content and CRM programmes from campaign execution through to segmentation and customer journeys in a fast moving and commercially rigorous environment. Achievements: • Delivering a digital CRM programme driving £2m incremental revenue across 108 countries. • Led e-mail transformation programme driving c100m emails and improving click through by 20k • Built customer journeys and segmentation campaigns for a business driving £1.7m revenue and aggressive 15% year on year revenue growth.• Delivered multi-channel marketing strategies for both global and local execution. This included video, thought leadership content, digital display and pan media re-targeting, community and social engagement, search and website landing page development as well as translation across 40 languages.• Led proposition development for corporate and broker audiences in a £370m channel with 16% YoY growth• Refreshed global creative identity in 6 months with significant involvement in defining brand core purpose • Pivotal role developing sales tools kit, content, events and collateral

Leading the go to market strategy for BT’s first fixed to mobile integrated service. Sitting on board of directors for BT and One Phone Ltd and leading the integration of the brands and propositions into BT Group as part of the M&A deal.Achievements:Leading from scratch the go to market strategy to launch BT OnePhone, including:• Building brand strategy, creative identity and integration into the larger BT Group• Developing segmentation, audience insight, market research and customer experience• Crafting pricing and proposition structure• Defining customer journeys and full communication touch-points, including sales, service and marketing• Building sales collateral and training• Leading development of BT OnePhone website• PR, investor relations and Content/whitepaper development• Successfully launched BT OnePhone into UK market with 6 months pipeline sales on day 1

Ownership of through-the-line communications for BT Business Marketing, controlling a £12m-£30m marketing budget to drive awareness, consideration, response and sales. Responsible for leading a team of 23 campaign managers to deliver fully integrated brand, digital and direct response marketing campaigns, sales enablement and customer events across a portfolio of business services. Achievements:• Translating business strategy into compelling, insight led and inspiring creative to deliver on business objectives.o Marketing Society, Brand Revitalisation Winner 2009, IDM Diamond Winner 2008, DMA e-CRM Silver winner 2008, Data Strategy B2B Award winner 2009 • Growing a tactical team of 5 into a fully resourced strategic multi-channel Marketing Department of 23.• Managing the operational marketing plan to deliver an integrated and multi-media go to market strategy aligned to sales, proposition and service divisions• Led shift to digital advertising and content leadership approach (launched UK’s first digital b2b magazine)• Building commercial business case and return on marketing investment papers in order to secure budget funding and alignment to business, brand and sales objectives. Delivering ROI cases in 2011 of 15:1• Developed and managed aggressive acquisition campaigns to win market share in a competitive market place, delivering market leading CPA and CPR’s. 30% reduction in CPA 09/10 on 08/09.• Driven brand consideration scores from 35% to 58% over one year through TV, radio, digital and press activity• Increased BT relevance within the IT audience to 55% (Key strategic objective)

Responsible for managing all customer communications within the business lines and mobility product area of the BT Business base. Incorporating through-the-line communication planning and delivery against a multi-million pound budget. Managing a team of 3 people and virtual team management of c15. Achievements:• Successfully driving the effectiveness of communications from a CPR of £52 down to £10 in a year (07/08)• Worked with a cross functional team to delivery full base segmentation and CRM strategy• Launched the through-the-line communications strategy for BT’s spear head tariff, BT Business One Plan. Exceeded targets via all media.• Developed a market leading customer winback programme based on customer insight and lifecycle stages. Driving response rates of over 10% on direct mail to an audience who have churned from BT.

Responsible for the integrated customer communications for business broadband portfolio. Including the contact strategy and delivery of the business broadband acquisition and defence campaigns. This incorporated extensive use of customer segmentation, propensity models and insights to deliver tailored direct mail and email messages with supporting telemarketing activity

Responsible for leading local country managers to deliver tailored campaigns and marketing communications for specific customer groups in each country. To co-ordinate international marketing activities across Europe ensuring that although cultures and marketing strategies may differ, a common understanding of business objectives is met. Key to the role is working alongside local teams to deliver communications that are complimentary to the geography yet aligned to the pan-European objectives.