Damir I. González Young Email & Phone Number

Panamá, Panama

Panamá

We build a custom-made creative marketing brand strategy (results) for our customers. We empower the best message into the right audience at the right moment. We comprehend our customer processes as well as analyzing their P&Ls for making better decisions. We believe in our customers influence and branding through marketing online and offline using social media, google ads, online ads, offline strategies, influencers, etc. We seek for our customers goals: ROI/ROAS, ARR, MRR, etc. Our campaigns are human-centric and revenue oriented, causing a social impact on our customer’s brands. -Ensure that the product roadmap is aligned to customer needs. To educate new and existing customers on new value-add features and support customer retention and customer activity goals.As an Expansion Director I need to develop strategies to explore new markets and new customers into the agency. I have to fulfill goals, KPIs and prepare the forecast, delivering a flowchart of executions in a monthly basis as well as the following responsibilities: •Business budget management (P&L)•Comprehensive knowledge of scaling businesses and build reporting using data and analytics (analyze, monitor and report) •Managed Business Units KPIs and execute inbound/outbound strategies (email, SEO/SEM, organic, paid) •Develop and Establish Commercial Agreements •Developing go to market strategies and plan execution across the marketing funnel •Mentor and coach team members ensuring success in their roles •Establish processes to improve operating team performance and continuous measurable feedback •Evaluate and execute sales commission scheme for sales reps and incentive plans••Results: more than 1,500% effectiveness in different marketing campaigns for different customers. Driving more than $4.5M in revenue. Implementing ISO Quality 9001 for 2020-2023. •••Award of Excellence as Best Digital Marketing Agency in the country for 2020-2021 ••••61.65% (2021) sales growth in comparison with 2020

Panama City, Panamá, Panama

Panama

LAMDER is a non-profit organization where students are supported to leave their comfort zone and dare to make the best of their potential. Through people trained in the field, coaching and mentoring sessions are held for students on schools and universities so that they can see their professional and personal life from another point of view.

•Create and execute annual Marketing and PR Budget•Completion of group and corporate proposals, sales agreements and reports.•Assist customers with requests, site inspections•Analyze, develop, and redefine core sales metrics, compensation, and processes, partnering with Operations, Marketing and Finance to ensure they lead to best in class customer experience•Social media analysis to identify trends, marketing strategies, market analysis, provides information by collecting-analyzing-summarizing data and trends using Google Analytics•Achieving marketing and sales operation objectives•Manage conception, development and implementation of the marketing and communications plan••Results: more than $2 million in sales, number #1 in Social Media Comp Set and marketing strategies for the luxury market.

•Develop and create brand designs•Marketing budget analysis •Completion of group and corporate proposals, sales agreements and reports, assist customers with requests, organizing logistics; attend sales meetings, site inspections, using and management of different software such as: Delphi, Opera, VFM, Cvent, etc. Support with Accesit Program, management of multi-media player, Social Media, marketing strategies, market analysis. ••Results: multi-media player brochure implemented for sales department, sales kick for sales department, leisure market developed, created ideas to gain more market share, project development VFM and website maintenance. ••2014, 2015 and 2016 Business Plan (forecast) built and completed

Panamá

•Develop and create a marketing strategy•Opening new market for the Groupon Brand (Panama) •Develop and create sales and marketing proposals •Exploring new opportunities for innovation marketing for our customers•Creating and assisting in web design •Develop great communication skills and following up strategies•Daily sales reports •Keeping and following up with every customer via CRM ••Results: creation of profitable portfolio of customers. Brought more than 35% of the total sales income of the company per month by 2012.

Panamá

•Education customers for new products •Assisting commercial executives•Ensuring 5 stars customer service philosophy•Extracting and sharing feedback from client•Assisting customers with saving accounts, checking account, time deposits, mortgages, credit cards ••Results: 5 stars service to each customer, checking account statements method implemented in 63 branches and filing check book method implemented.

Doctorado

Estudiante de Doctorado

Bachelor'S Degree, International Business/Trade/Commerce

Activities and Societies: AIESEC

Master Of Business Administration (Mba), Marketing

Postgrado En Alta Gerencia, Negocios

Business Administration Diploma, Business Administration

Docencia Superior, Teacher Education And Professional Development, Specific Subject Areas