Utilized consumer data and a cohort analysis to craft personalized customer journey mapping strategies resulting in a 68% increase in retention while lowering acquisition costs by 32%.Spearheaded a complete rebranding effort, including a new visual identity and voice alongside a full site redesign which improved consumer brand sentiment and usability by 20%. Led the migration and launch of a Shopify+ ecommerce site and ERP which saw $4.5mm in revenue in its first year.Maintained and designed various dashboards and databases to support real time data-driven decision-making for marketing and product initiatives.Managed 5 external development teams, design groups, and agencies to execute work from impact reports to SEO strategies. Co-founded a Justice, Equity, Diversity, and Inclusion committee that initiated changes in hiring policies, marketing practices, adhering to web accessibility standards, and a 360º performance review process.

Delivered high-quality ideas, campaigns and designs that met our client’s business goals and project needs.Led concept development and oversaw multiple projects simultaneously.Pitched and sold work, internally and to clients.Ensured brand identity and message consistency.Sought out and implemented process improvements.Kept a finger on the pulse of the client’s market, as well as design and creative industry trends and best practices.

Supported senior members of the creative department with concepts, art direction, and production. Started “Creative Betterment” and “Future Thinking” programs that cultivate professional development, industry awareness, and adoption of external ideas to improve internal systems.Redesigned file management, recordkeeping, and communications structures while implementing new technology that improved daily efficiency.Spearheaded and introduced a creative brief process and fostered it until it’s acceptance agency-wide.

Directed a team of 6 graphic designers, planned biweekly newspaper layouts and graphics, and oversaw production nights and daily workflow.Served on the editorial board to structure and lead our award-winning student newspaper, The Kentucky Kernel.

Designed and oversaw various publications, including local company brochures, print and OOH advertisements, and our Year in Photos publication, which was awarded a place in the top 5 of the Associated Collegiate Press national feature magazine competition.

Taught international groups of students about the history of both Russian and American space ventures. Partnered with the nonprofit program Global Friendship through Space Education, which facilitates intercultural dialogue and understanding between nations.

Performed everyday administrative tasks regarding non-profit financing and funding, including grant writing and daily bookkeeping. Organized aquaponics food production projects and weekly community teaching events.

Directed a committee of undergraduate students, planned and curated galleries, and contracted international artists for community events which accumulated an audience of 4,000+ students for the University of Kentucky’s Student Activities Board.

Organized events for students to give back to the community that furthered understanding of important social issues, such as sustainable living and food sourcing.

Oversaw all promotional and design material, including posters and other media.